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July 2015: Growing numbers of companies and organisations support opennes at Budapest Pride

WeAreOpen: more than 100 companies and organisations, a “float concert” and the community’s live broadcast from the event

Budapest, 10.07.2015 – This year more than 100 companies and organisations will parade at Budapest Pride together with the We’re Open initiative to express their commitment to acceptance and openness. The founders of the initiative – Google, espell and Prezi – will share a float with several dozen enterprises and organisations, as well as a number of major companies including BP, GE, IBM, Microsoft, Morgan Stanley and Ustream. Several well-known musicians will show their solidarity with their love songs that they have rewritten as LGBTQ tracks. The Kistehén (Little Cow) band will perform on the float, and Péterfy Bori és a Pluto will publish the LGBTQ version of one of its songs. Thanks to the live broadcast, those who can’t be there in person can follow the event online. The members of We’re Open are companies, organisations and communities that regard openness as a fundamental value and believe that others should be judged solely on the basis of their actions and achievements, without regard to other characteristics.

This year more than 100 companies and organisations, together with a number of their employees, will parade together with the We’re Open float at Budapest Pride to celebrate acceptance and the world’s diversity. We’re Open looks forward to welcoming many first-time Priders – those who are participating in their first Pride this year.

As a new feature, musicians will show their commitment to acceptance by performing LGBTQ versions of their songs. The Kistehén (Little Cow) band will treat all those arriving at Budapest Pride to a mini concert at the We’re Open float, and will debut the hit that it has rewritten as an LGBTQ love song at the event. “Instead of prejudices, we need to strive for a free, open, curious and happiness-centred life,” says singer Bori Péterfy, explaining why her band rewrote its track “A nagy szívbűvülő” (“The great heart charmer”) as an LGBTQ love song. GypsyRobot will play on the We’re Open float during the parade, the LGBTQ version of one of The Biebers’ and PaDöDö’s love songs will be part of the DJ set as well.

On Saturday, 11 July, everyone can watch We’re Open’s live stream from Budapest Pride on and YouTube from 15:30 onwards.

The solidarity shown by companies and organisations is highly topical given a Gemius study showing that in 52% of workers have encountered negative discrimination at the workplace in Hungary. That result is poor in European comparison; according to an international study, the Western European average is around 35%[1]. Roma and LGBTQ (lesbian, gay, bisexual, transsexual and queer) people are the groups most rejected at the workplace. Hungarians would least like to have them as colleagues, subordinates or managers. Yet the research also showed that 83% of students, i.e. the employees of the future, would like to work in an open, non-discriminative environment.

The We’re Open community initiative was founded by Prezi, espell and Google in summer 2013. Since then near 900 companies, organisations and communities have joined, including Hungarian enterprises, well known Hungarian and international brands and NGOs. This is the We’re Open initiative’s third year running at Budapest Pride.

The members of the We’re Open initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender identity, sexual orientation, national or ethnic origin, political convictions, religious or other beliefs, physical abilities, or other characteristics.

We’re Open has run a campaign for gender equality at the workplace – the members of the initiative made more than 100 public commitments to take steps to ensure that women and men enjoy equal opportunities at work. The community has expressed its commitment to diversity and acceptance at Budapest Pride and the Rehab Critical Mass parade. This year for Valentine’s Day musicians rewrote their tracks as LGBTQ love songs under the motto “Love is for everyone” to show their support for acceptance. And last spring We’re Open collected personal stories about openness and acceptance from celebrities, companies and Internet users as part of its video campaign under the slogan: “Being open is a good thing. Don’t listen to prejudice”.

At everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture. Companies, organisations and communities can join We’re Open on the initiative’s website, and you can follow the initiative’s news on its Facebook page.

About the Gemius research

The research is representative of the online Hungarian community aged over 15. The sample size was 2500 people. The questionnaire survey was performed using the CAWI pop-up method between 20 and 27 July 2014.

The research was carried out by Gemius, a member of the We’re Open community, with the support of Index and Sanoma Media Budapest, which are also members of We’re Open.

[1]Kelly Services: Discrimination emerging in new forms in the global jobs market, 2006

February 2015: Valentine’s Day – Love is for everyone

A Valentine’s Day surprise from Hungarian musicians: “I’m in love with every man”, “Klára Szabó” and “Sorry (Dancing boy)”

Today reworked love songs will be aired for the first time on several radio stations and online

Budapest, 14.02.2015 A number of Hungarian musicians have surprised their fans with songs they have reworked according to the “Love is for everyone” theme – as a result, this year on Valentine’s Day, for the first time, several radio stations will play songs rewritten for gay and lesbian couples. The Biebers, in which Peti Puskás also sings, Pa-Dö-Dő, the Kistehén band and the singer Veronika Szász each decided to rework one of their love songs, so that those women whose heart’s desire is a woman and those men who are in love with a man can find a fitting song for Valentine’s Day. The results are the songs now titled “I’m in love with every man”, “Klára Szabó” and “Sorry (dancing boy)”, as well as a reworked folk song. The songs will be aired for the first time on various radio stations, the YouTube channels of the musicians and within a few days on Spotify. With this gesture the musicians aim to encourage people to judge one another based only on their actions, without regard to their sex, gender identity, sexual orientation, religious beliefs, ethnic background or any other characteristics.

The Biebers believes that it has a duty to stand up for openness and everyone being judged by their actions, rather than other characteristics. “Equality is our form of rebellion. I think it’s important for bands not just to tackle classic pop themes, but also to react to social issues. It’s our obligation do this,” said the members of the band, explaining why they have rewritten their popular love song “Sorry” as “Sorry (dancing boy)”. Fans will have to wait until next week for the reworked version.

Pa-Dö-Dő also believes that fame comes with responsibility and would like its message about being open to one another and the world to reach even more people through the band’s music: “Everyone wants to live freely. That’s why it’s important to be open and support all such initiatives as this one. We think it’s also the duty of those who get a little more attention. We’re popular perhaps, or at least well-known, and we hope people will listen to what we say,” said Pa-Dö-Dő, explaining why the band joined the campaign and renamed its song titled “János Szabó” as “Klára Szabó”.

The musicians selected one of their popular love songs, changed the person that the song is addressed to and rerecorded the song. That means this Valentine’s Day every couple can find a song that really suits them.

Several radio stations have decided to include the songs in their Valentine’s Day playlist.

The project is the brainchild of DDB creative agency, which joined WeAreOpen initiative, which now has more than 800 members. The agency would like to inspire people to judge others by their actions and achievements, rather than any other characteristics, through the project.

“I don’t know whether I’m open or not. There are situations when I’m not at all, but other times I am. I would say that I try to be open. But freedom is essential for me and a very important part of my life. It would be good if everyone could experience it,” said László Kollár-Klemencz, lead singer and songwriter of the Kistehén band, talking about his own experiences of openness and explaining why he rewrote the band’s song “I’m in love with every woman”  as “I’m in love with every man”.

Singer Veronika Szász explains that it is simply easier to be open to one another and the world, and not to listen to prejudices. “I’m open because I would find it hard not to be. I think it’s much simpler this way. If you aren’t open, then you constantly have to pass judgement, and virtually nobody has the experience necessary to make such judgements. So I’m open-minded, because it’s an easier way to live,” she said after recording the reworked folk song.

“We joined the WeAreOpen initiative a year ago, and since then we’ve been thinking about how to play a part in achieving the common goals of the initiative. This project is very close to our hearts, because we believe it can inspire lots of people to be open. We know from experience how much more exciting it is to work and live like this,” said Péter Tordai, creative director of the DDB advertising agency, speaking about the background to the campaign.

“We’re delighted that the WeAreOpen initiative has inspired more than 800 companies, communities and many more people through their day-to-day work and such campaigns to be open to one another and the world. We wish happy Valentine’s Day to absolutely everyone,” said Google, espell and Prezi, the founders of the WeAreOpen initiative.

The songs that have been reworked according to the theme of “Love is for everyone” can be heard on the radio stations that have joined the campaign, the website and YouTube channel of the We’re Open initiative, the YouTube channels of the musicians, and from next week on Spotify.



About the WeAreOpen initiative

The WeAreOpen  community initiative was set up by Google, espell and Prezi in summer 2013.  The members of the initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender identity, sexual orientation, national or ethnic background, political convictions, religious or other beliefs, physical abilities, or other characteristics. More than 800 companies, organisations and communities have since joined the initiative, including well-known international brands, Hungarian companies, sole traders, NGOs and communities.

You can read more about We’re Open’s campaigns so far, such as its initiative aimed at gender equality at the workplace or its video campaign presenting numerous facets of openness, on the website of the initiative. Companies, organisations and communities can join the initiative at any time. At everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture.