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2018 July: 100 CEOs to Pride with WeAreOpen

WeAreOpen prepares for Pride with over 100 CEOs in 2018 as well

Budapest, 6 July, 2018 – WeAreOpen is once again preparing for Budapest Pride, joined together with over 100CEOs. The business leaders will be leading approximately 2000 of their colleagues through the march. The initiative was launched in 2017, so that leaders have the opportunity to stand up for their current and future colleagues through this initiative, saying that employees will be judged solely on their actions and achievements, regardless of anything else. Several organizations have joined the campaign this year as well, besides the founders of WeAreOpen, Prezi, espell and Google, the local CEOs of such internationally renowned companies as Citi, BlackRock, BP, BT, Diageo, Eaton, Exxon, GE, IBM, Morgan Stanley, Nielsen, Procter&Gamble, Telenor, and Vodafone are coming together for the march. Numerous Hungarian enterprises have gotten involved also, including community offices, fashion designers, IT companies, and  architectural firms. CEOs are welcome to join and register for the initiative until the morning of Saturday, on www.weareopen.hu.

Today in Hungary, over a thousand companies and organizations believe that it is not only the right thing to do, but also makes sense business-wise to measure their colleagues solely based on their actions and achievements. International research has also underlined the significance of this approach. For instance, a new study of BCG has found that there is a clear correlation between innovation and diversity within a company, and that organizations that are diverse, are on average also more successful financially. Furthermore, people who work at diverse organizations, generally feel better. In Hungary for instance, 83% of students over 18 would prefer an open company as their workplace.

Last year, for the first time, over a 100 CEOs marched together at Budapest Pride, accompanied by groups of their colleagues. Besides the number of business leaders, the number of colleagues participating at Pride 2018 is also going to be significantly higher than last year, over 2000 employees are expected to turn up tomorrow. For the first time this year, in ties with WeAreOpen, two brands, BP and Viacom are also launching their own lorries .

Melinda Miklós, CEO of WeAreOpen said: “It’s important for companies and company leaders to participate in Budapest Pride in person as well. This is also their business. By doing so, they are sending a message to current and future employees, and take action in order to judge everyone based on only what they have achieved.”  

“Citi is a company dedicated to diversity, that creates an open, inclusive corporate culture by accepting the diverse backgrounds and experiences of its staff. We manage changes and development building on this diversity, becoming a truly global bank. Together, we are not only stronger, but also more efficient” – said Kevin A. Murray, CEO for Central-Europe and Country Head for Hungary for Citi, on why he is joining the initiative. .

For the last five years, WeAreOpen has been working towards demonstrating and promoting that it’s worth it to build a company, an organization, where everyone is judged solely on the basis of their achievements, and that it benefits both the companies, and their employees as well.  

About WeAreOpen

WeAreOpen community initiative was launched by Prezi, espell and Google in the summer of 2013. WeAreOpen’s principal sponsor is Citi. In the past five years, more than 1,000 companies, organisations and communities have joined WeAreOpen, including Hungarian businesses, brands with a high Hungarian and international profile, and civil organisations and communities. WeAreOpen will be participating in Budapest Pride for the fifth time. It has also launched more than 10 other campaigns, including in support of gender equality at the workplace and equal treatment of people with disabilities.

Those joining the WeAreOpen initiative hold the fundamental belief that everyone is to be judged solely on the basis of their actions and achievements, without regard to their age, gender, gender identity, sexual orientation, national or ethnic identity and origin, political, religious or other views and physical or other factors.

2017 July: For the first time, 100 business leaders will march together at Budapest Pride

Budapest, 07.07.2017 – On the initiative of WeAreOpen, this year for the first time some 100 business leaders will march together at Budapest Pride. Many of them will lead groups of several dozen colleagues at the parade. In solidarity with their current and future employees, they are standing up for everyone being judged solely on the basis of their actions and achievements, without regard for any other characteristics. They include the heads of high-profile international brands and Hungarian businesses. The initiative is particularly topical given that, while there are 43,000 unfilled jobs in Hungary’s private sector, international research shows that inclusive companies are more successful and the people working there are more satisfied. Eighty-three percent of students would choose an inclusive workplace. 

By signing up to attend the event, some 100 Hungarian business leaders have expressed their agreement with the following statement: “As a business leader I’ll participate in Budapest Pride. People would like to work for companies where they can be sure, the only thing that matters is their performance, regardless of their gender identity, of their ethnicity or of who they love. As a leader I consider it as an important and responsible act to stand for this value and for our current and future employees. An open workplace is good for the employees, means competitive advantage for the business actors, is the key for better performance and for hiring and retaining colleagues.” The parade will be attended by the heads of the Hungarian offices of well-known international companies, including the founders of WeAreOpen – Prezi, espell and Google – and the CEOs and chairs of Citi, BlackRock, BP, Diageo, Eaton, GE, IBM, Morgan Stanley, Nielsen, Procter & Gamble, and Vodafone. The heads of several dozen Hungarian companies have also signed up to march together with the WeAreOpen float, including research company leaders, communications and advertising experts, coworking office founders, media company leaders, prop makers, architects, web developers, café owners, and startup developers and managers.

Over 1,000 companies and organisations in Hungary are convinced that judging people solely on the basis of their actions and achievements is not only right, but also makes good business sense. The latter point is backed up by numerous international studies. For example, in an international survey of 100 leaders, 89 percent of respondents said that the more inclusive a workplace is, the more satisfied employees are and the better they work together.

One in two employees has encountered negative discrimination at the workplace in Hungary. After people of Roma ethnicity, members of the LGBTQ community face the greatest workplace prejudice in Hungary. Approximately 70% of staff would not like to have a lesbian or gay boss. The next generation, however, thinks differently. According to the 2017 figures of the Hungarian Central Statistical Office, while there are 43,000 unfilled jobs in Hungary’s private sector, 83 percent of students aged over 18 would chose a workplace that they know is inclusive. “It’s important for companies and business leaders to attend Budapest Pride in person. This is their issue too. By participating they’re sending a message to their current and future employees and standing up for everyone being judged solely on the basis of their actions and achievements,” said Melinda Miklós, CEO of WeAreOpen.

Organisers expect over 100 business leaders and numerous groups representing companies and organisations to participate in the Budapest Pride parade on Saturday. Business leaders, companies and organisations still have time to sign up on the nyitottakvagyunk.hu website. 

About WeAreOpen

The WeAreOpen community initiative was launched in the summer of 2013 by Prezi, espell and Google. WeAreOpen’s principal sponsor is Citi.

In the past four years, more than 1,000 companies, organisations and communities have joined WeAreOpen, including Hungarian businesses, brands with a high Hungarian and international profile, and civil organisations and communities. WeAreOpen will be participating in Budapest Pride for the fifth time. It has also launched more than 10 other campaigns, including in support of gender equality at the workplace and equal treatment of people with disabilities.

Those joining the WeAreOpen initiative hold the fundamental belief that everyone is to be judged solely on the basis of their actions and achievements, without regard to age, gender, gender identity, sexual orientation, national or ethnic identity and origin, political, religious or other views and physical or other abilities. They are convinced that being an inclusive company or organisation is not only right, but also makes good business sense.

 


Photos for use of WeAreOpen participating at previous Budapest Pride parades with companies and organisations are available on WeAreOpen’s Facebook page.

For more information now or during Budapest Pride, including information about the companies and organisations marching with the WeAreOpen float, please contact:

Melinda Miklós

melinda@nyitottakvagyunk.hu

+36204113784

July 2015: Growing numbers of companies and organisations support opennes at Budapest Pride

WeAreOpen: more than 100 companies and organisations, a “float concert” and the community’s live broadcast from the event

Budapest, 10.07.2015 – This year more than 100 companies and organisations will parade at Budapest Pride together with the We’re Open initiative to express their commitment to acceptance and openness. The founders of the initiative – Google, espell and Prezi – will share a float with several dozen enterprises and organisations, as well as a number of major companies including BP, GE, IBM, Microsoft, Morgan Stanley and Ustream. Several well-known musicians will show their solidarity with their love songs that they have rewritten as LGBTQ tracks. The Kistehén (Little Cow) band will perform on the float, and Péterfy Bori és a Pluto will publish the LGBTQ version of one of its songs. Thanks to the live broadcast, those who can’t be there in person can follow the event online. The members of We’re Open are companies, organisations and communities that regard openness as a fundamental value and believe that others should be judged solely on the basis of their actions and achievements, without regard to other characteristics.

This year more than 100 companies and organisations, together with a number of their employees, will parade together with the We’re Open float at Budapest Pride to celebrate acceptance and the world’s diversity. We’re Open looks forward to welcoming many first-time Priders – those who are participating in their first Pride this year.

As a new feature, musicians will show their commitment to acceptance by performing LGBTQ versions of their songs. The Kistehén (Little Cow) band will treat all those arriving at Budapest Pride to a mini concert at the We’re Open float, and will debut the hit that it has rewritten as an LGBTQ love song at the event. “Instead of prejudices, we need to strive for a free, open, curious and happiness-centred life,” says singer Bori Péterfy, explaining why her band rewrote its track “A nagy szívbűvülő” (“The great heart charmer”) as an LGBTQ love song. GypsyRobot will play on the We’re Open float during the parade, the LGBTQ version of one of The Biebers’ and PaDöDö’s love songs will be part of the DJ set as well.

On Saturday, 11 July, everyone can watch We’re Open’s live stream from Budapest Pride on nyitottakvagyunk.hu and YouTube from 15:30 onwards.

The solidarity shown by companies and organisations is highly topical given a Gemius study showing that in 52% of workers have encountered negative discrimination at the workplace in Hungary. That result is poor in European comparison; according to an international study, the Western European average is around 35%[1]. Roma and LGBTQ (lesbian, gay, bisexual, transsexual and queer) people are the groups most rejected at the workplace. Hungarians would least like to have them as colleagues, subordinates or managers. Yet the research also showed that 83% of students, i.e. the employees of the future, would like to work in an open, non-discriminative environment.

The We’re Open community initiative was founded by Prezi, espell and Google in summer 2013. Since then near 900 companies, organisations and communities have joined, including Hungarian enterprises, well known Hungarian and international brands and NGOs. This is the We’re Open initiative’s third year running at Budapest Pride.

The members of the We’re Open initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender identity, sexual orientation, national or ethnic origin, political convictions, religious or other beliefs, physical abilities, or other characteristics.

We’re Open has run a campaign for gender equality at the workplace – the members of the initiative made more than 100 public commitments to take steps to ensure that women and men enjoy equal opportunities at work. The community has expressed its commitment to diversity and acceptance at Budapest Pride and the Rehab Critical Mass parade. This year for Valentine’s Day musicians rewrote their tracks as LGBTQ love songs under the motto “Love is for everyone” to show their support for acceptance. And last spring We’re Open collected personal stories about openness and acceptance from celebrities, companies and Internet users as part of its video campaign under the slogan: “Being open is a good thing. Don’t listen to prejudice”.

At nyitottakvagyunk.hu everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture. Companies, organisations and communities can join We’re Open on the initiative’s website, and you can follow the initiative’s news on its Facebook page.

About the Gemius research

The research is representative of the online Hungarian community aged over 15. The sample size was 2500 people. The questionnaire survey was performed using the CAWI pop-up method between 20 and 27 July 2014.

The research was carried out by Gemius, a member of the We’re Open community, with the support of Index and Sanoma Media Budapest, which are also members of We’re Open.

 
[1]Kelly Services: Discrimination emerging in new forms in the global jobs market, 2006