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July 2015: Growing numbers of companies and organisations support opennes at Budapest Pride

WeAreOpen: more than 100 companies and organisations, a “float concert” and the community’s live broadcast from the event

Budapest, 10.07.2015 – This year more than 100 companies and organisations will parade at Budapest Pride together with the We’re Open initiative to express their commitment to acceptance and openness. The founders of the initiative – Google, espell and Prezi – will share a float with several dozen enterprises and organisations, as well as a number of major companies including BP, GE, IBM, Microsoft, Morgan Stanley and Ustream. Several well-known musicians will show their solidarity with their love songs that they have rewritten as LGBTQ tracks. The Kistehén (Little Cow) band will perform on the float, and Péterfy Bori és a Pluto will publish the LGBTQ version of one of its songs. Thanks to the live broadcast, those who can’t be there in person can follow the event online. The members of We’re Open are companies, organisations and communities that regard openness as a fundamental value and believe that others should be judged solely on the basis of their actions and achievements, without regard to other characteristics.

This year more than 100 companies and organisations, together with a number of their employees, will parade together with the We’re Open float at Budapest Pride to celebrate acceptance and the world’s diversity. We’re Open looks forward to welcoming many first-time Priders – those who are participating in their first Pride this year.

As a new feature, musicians will show their commitment to acceptance by performing LGBTQ versions of their songs. The Kistehén (Little Cow) band will treat all those arriving at Budapest Pride to a mini concert at the We’re Open float, and will debut the hit that it has rewritten as an LGBTQ love song at the event. “Instead of prejudices, we need to strive for a free, open, curious and happiness-centred life,” says singer Bori Péterfy, explaining why her band rewrote its track “A nagy szívbűvülő” (“The great heart charmer”) as an LGBTQ love song. GypsyRobot will play on the We’re Open float during the parade, the LGBTQ version of one of The Biebers’ and PaDöDö’s love songs will be part of the DJ set as well.

On Saturday, 11 July, everyone can watch We’re Open’s live stream from Budapest Pride on and YouTube from 15:30 onwards.

The solidarity shown by companies and organisations is highly topical given a Gemius study showing that in 52% of workers have encountered negative discrimination at the workplace in Hungary. That result is poor in European comparison; according to an international study, the Western European average is around 35%[1]. Roma and LGBTQ (lesbian, gay, bisexual, transsexual and queer) people are the groups most rejected at the workplace. Hungarians would least like to have them as colleagues, subordinates or managers. Yet the research also showed that 83% of students, i.e. the employees of the future, would like to work in an open, non-discriminative environment.

The We’re Open community initiative was founded by Prezi, espell and Google in summer 2013. Since then near 900 companies, organisations and communities have joined, including Hungarian enterprises, well known Hungarian and international brands and NGOs. This is the We’re Open initiative’s third year running at Budapest Pride.

The members of the We’re Open initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender identity, sexual orientation, national or ethnic origin, political convictions, religious or other beliefs, physical abilities, or other characteristics.

We’re Open has run a campaign for gender equality at the workplace – the members of the initiative made more than 100 public commitments to take steps to ensure that women and men enjoy equal opportunities at work. The community has expressed its commitment to diversity and acceptance at Budapest Pride and the Rehab Critical Mass parade. This year for Valentine’s Day musicians rewrote their tracks as LGBTQ love songs under the motto “Love is for everyone” to show their support for acceptance. And last spring We’re Open collected personal stories about openness and acceptance from celebrities, companies and Internet users as part of its video campaign under the slogan: “Being open is a good thing. Don’t listen to prejudice”.

At everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture. Companies, organisations and communities can join We’re Open on the initiative’s website, and you can follow the initiative’s news on its Facebook page.

About the Gemius research

The research is representative of the online Hungarian community aged over 15. The sample size was 2500 people. The questionnaire survey was performed using the CAWI pop-up method between 20 and 27 July 2014.

The research was carried out by Gemius, a member of the We’re Open community, with the support of Index and Sanoma Media Budapest, which are also members of We’re Open.

[1]Kelly Services: Discrimination emerging in new forms in the global jobs market, 2006