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July 2015: Growing numbers of companies and organisations support opennes at Budapest Pride

WeAreOpen: more than 100 companies and organisations, a “float concert” and the community’s live broadcast from the event

Budapest, 10.07.2015 – This year more than 100 companies and organisations will parade at Budapest Pride together with the We’re Open initiative to express their commitment to acceptance and openness. The founders of the initiative – Google, espell and Prezi – will share a float with several dozen enterprises and organisations, as well as a number of major companies including BP, GE, IBM, Microsoft, Morgan Stanley and Ustream. Several well-known musicians will show their solidarity with their love songs that they have rewritten as LGBTQ tracks. The Kistehén (Little Cow) band will perform on the float, and Péterfy Bori és a Pluto will publish the LGBTQ version of one of its songs. Thanks to the live broadcast, those who can’t be there in person can follow the event online. The members of We’re Open are companies, organisations and communities that regard openness as a fundamental value and believe that others should be judged solely on the basis of their actions and achievements, without regard to other characteristics.

This year more than 100 companies and organisations, together with a number of their employees, will parade together with the We’re Open float at Budapest Pride to celebrate acceptance and the world’s diversity. We’re Open looks forward to welcoming many first-time Priders – those who are participating in their first Pride this year.

As a new feature, musicians will show their commitment to acceptance by performing LGBTQ versions of their songs. The Kistehén (Little Cow) band will treat all those arriving at Budapest Pride to a mini concert at the We’re Open float, and will debut the hit that it has rewritten as an LGBTQ love song at the event. “Instead of prejudices, we need to strive for a free, open, curious and happiness-centred life,” says singer Bori Péterfy, explaining why her band rewrote its track “A nagy szívbűvülő” (“The great heart charmer”) as an LGBTQ love song. GypsyRobot will play on the We’re Open float during the parade, the LGBTQ version of one of The Biebers’ and PaDöDö’s love songs will be part of the DJ set as well.

On Saturday, 11 July, everyone can watch We’re Open’s live stream from Budapest Pride on nyitottakvagyunk.hu and YouTube from 15:30 onwards.

The solidarity shown by companies and organisations is highly topical given a Gemius study showing that in 52% of workers have encountered negative discrimination at the workplace in Hungary. That result is poor in European comparison; according to an international study, the Western European average is around 35%[1]. Roma and LGBTQ (lesbian, gay, bisexual, transsexual and queer) people are the groups most rejected at the workplace. Hungarians would least like to have them as colleagues, subordinates or managers. Yet the research also showed that 83% of students, i.e. the employees of the future, would like to work in an open, non-discriminative environment.

The We’re Open community initiative was founded by Prezi, espell and Google in summer 2013. Since then near 900 companies, organisations and communities have joined, including Hungarian enterprises, well known Hungarian and international brands and NGOs. This is the We’re Open initiative’s third year running at Budapest Pride.

The members of the We’re Open initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender identity, sexual orientation, national or ethnic origin, political convictions, religious or other beliefs, physical abilities, or other characteristics.

We’re Open has run a campaign for gender equality at the workplace – the members of the initiative made more than 100 public commitments to take steps to ensure that women and men enjoy equal opportunities at work. The community has expressed its commitment to diversity and acceptance at Budapest Pride and the Rehab Critical Mass parade. This year for Valentine’s Day musicians rewrote their tracks as LGBTQ love songs under the motto “Love is for everyone” to show their support for acceptance. And last spring We’re Open collected personal stories about openness and acceptance from celebrities, companies and Internet users as part of its video campaign under the slogan: “Being open is a good thing. Don’t listen to prejudice”.

At nyitottakvagyunk.hu everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture. Companies, organisations and communities can join We’re Open on the initiative’s website, and you can follow the initiative’s news on its Facebook page.

About the Gemius research

The research is representative of the online Hungarian community aged over 15. The sample size was 2500 people. The questionnaire survey was performed using the CAWI pop-up method between 20 and 27 July 2014.

The research was carried out by Gemius, a member of the We’re Open community, with the support of Index and Sanoma Media Budapest, which are also members of We’re Open.

 
[1]Kelly Services: Discrimination emerging in new forms in the global jobs market, 2006

Musicians, actors, celebrities, companies, organisations and Internet users (including students, doctors and teachers) are expressing their commitment to openness.

Musicians, actors, celebrities, companies, organisations and Internet users (including students, doctors and teachers) are expressing their commitment to openness.

By sharing their own experiences, they are taking a stand against prejudice, including towards Roma people, homosexuals, Jews and people with disabilities. Their videos have been viewed more than 200,000 times on YouTube.

Budapest, 02.04.2014 –  The #nyitottakvagyunkvideos in which more than 80 musicians, artists, television personalities, celebrities, companies, organisations and Internet users (including students, doctors and teachers) express their commitment to openness as part of the social media campaign launched in mid March under the slogan “Being open is a good thing. Don’t succumb to prejudice” have been viewed more than 200,000 times. By sharing their own experiences in these video messages, they are taking a stand against prejudice, including towards Roma people, homosexuals, Jews and people with disabilities. We’re Open is still welcoming new videos and personal stories. The video campaign was launched by Google, espell and Prezi as part of the WeAreOpen community initiative set up last year. More than 650 companies, organisations and communities committed to openness have already joined We’re Open.

The people, companies and organisations posting #nyitottakvagyunk videos on YouTube as part of the social media video campaign have shared their experiences about the benefits of being open and not succumbing to prejudice. Musicians, actors, directors, doctors, teachers, television celebrities, journalists, artists, YouTube hobbyists and bloggers, sportspeople, writers, students, and many others, including companies and non-profit organisations have all made videos. The stories range from the world of work through the nursery and school years to family relationships, friendships and chance encounters.

Among those sharing their personal experiences are Mariann, a 13-year-old girl, theatre director Róbert Alföldi, András Sütő and Ádám Varga, the stars of the recently premiered film “Land of Storms” directed by Ádám Császi, television presenter Kriszta D. Tóth, actress Szonja Oroszlán, an 18-year-old student – YouTube video blogger “FollowAnna”, retired boxer István Kokó Kovács, television presenters Nóra Teszári and Krisztina Máté, singer Gabi Tóth, the members of Quimby, singer Péter Sziámi Müller, Dániel Hamar from the Muzsikás folk ensemble, teachers, doctors, Fanny Mosolyka Hozleiter, author of the “The World in a Wheelchair” blog, Sziget, LogMeIn, Auchan Hungary, Microsoft, Amnesty International Hungary and the Hungarian Helsinki Committee. The managers and staff of the organisers, Google espell and Prezi, have also posted video messages.

“We launched the WeAreOpen initiative last summer because not only do we believe that being open is the right thing to do, we know from experience that it makes business sense. We know that there are lots of you out there who share our values. We think it’s important to demonstrate our openness and inspire others,

So in mid March we asked the companies and organisations participating in WeAreOpen and everyone who agrees that being open and not succumbing to prejudice is a good thing to make video messages and share their own experiences online. We believe that these stories will inspire others. The videos and messages about openness and acceptance are up on YouTube. We hope the videos will reach people who may be feeling alone or anxious, who perhaps have the greatest need of messages of acceptance,” said the organisers.

Short #nyitottakvagyunk videos, which can even be made using a device such as a webcam or mobile phone, are still being welcomed by the organisers, who are collecting them on the We’re Open YouTube channel. Tips on making your own video are available on the nyitottakvagyunk.hu website.

The social media video campaign was launched with a WeAreOpen week. During that week several companies and organisations participating in WeAreOpen offered to put on their own programmes. Thanks to Cirko-Gejzír Cinema and Cinema City, there were a total of 100 screenings of 14 films related to openness and prejudice in two cinemas over 7 days. Budapest Underguide and Hosszúlépes organised thematic walks in Budapest, while the Aum Yoga Studio offered the chance to meditate.

The members of the WeAreOpen community initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender, sexual orientation, national or ethnic background, political convictions, religious or other beliefs, physical abilities, or other characteristics.

Last year, as the first step of the WeAreOpen initiative, the founders and many of the participating organisations had a joint float at Budapest Pride to celebrate the world’s diversity together. Companies, organisations and communities are still welcome to join the WeAreOpen community initiative at nyitottakvagyunk.hu. At nyitottakvagyunk.hu everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture.

The stories about openness on WeAreOpen’s YouTube channel include:

  • Róbert Alföldi speaking about his experience with “skinheads”.
  • Stories posted by Internet users. The 13-year-old Mariann, who was teased because of her weight, appeals to her peers to be open and not hurt one another. She sends a message in her video to the people she has hurt, as well as to those who hurt others.
  • The stories of András Sütő and Ádám Varga, stars of the recently premiered film “Land of Storms” directed by Ádám Császi.
  • A Hungarian YouTube star, an 18-year-old secondary school student, made an animation film in which she talks about her hearing impaired classmate.
  • István Kokó Kovács, who has struggled for years with people thinking that boxers are stupid and aggressive.
  • Kriszta D. Tóth’s story about hearing as a child that “there are too many stinking Gypsies around here”.
  • Television presenter Nóra Teszári’s story about her younger sister having to use a wheelchair and the lesson they learnt about openness from five-year-old nursery school children.
  • Péter Sziámi Müller’s stories about his lesbian daughter, times spent together with and performing with actors who have intellectual disabilities, and differences in values.
  • László Arató, president of the Association of Hungarian Teachers, speaking about how “Every teacher of Hungarian needs to be open. You need to be open to read literature, and it also leads to openness.”
  • Dr. András Spányik, doctor, speaking about first impressions that can be misleading in the casualty department.
  • Szonja Oroszlán speaking about a meeting that began awkwardly with a “crazy” guy covered in tattoos and piercings who was feeding pigeons.
  • Krisztina Máté’s story about the editor’s dilemma of whom to show in the programme: “the blonde, blue-eyed little girl that the TV viewers are happy to help, or a young Gypsy boy from a deprived background that leads to viewers sending in comments littered with obscenities”.
  • Dániel Hamar from the Muzsikás folk ensemble speaking about a trip to America that began with mutual prejudice and then took an unexpected turn.
  • Bori Péterfy, singer and actress, speaking about an experience from her school days that she has never forgotten – an “invisible classmate”, who was ignored by teachers and students alike until the girl actually disappeared. It’s a story about the responsibility of teachers and schools.
  • Tibi Kiss, in a joint video with Dódi Kárpáti from Quimby, explains: ”Black or yellow, Jewish or Aryan, it’s all the same to me…”
  • Livius Varga from Quimby speaking about a working relationship that began with mistrust.
  • The story of Fanny Mosolyka Hozleiter, author of the “The World in a Wheelchair” blog, about the 20-year old job-seeking Roma men, who asked not to have a photo of themselves on their CV because they think they won’t stand a chance then.
  • Gabi Tóth’s story about a friendship with Oszkár Kinter that got off to a difficult start.
  • Éva Fejős’s story about being led down alleyways by three unknown Cuban men.
  • The videos of LogMeIn, Microsoft, Sziget, LOffice, Amnesty International Hungary, and the Hungarian Helsinki Committee.