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December 2014: Gemius research on Gender Equality at the workplace & WeAreOpen initiative

1,100,000 employees believe there is urgent need for change to give women and men equal opportunities at the workplace in Hungary

An initiative with a membership of some 800 companies and organisations is launching a community campaign for change.

Budapest, 4.12.2014 – 1,100,000 employees in Hungary consider it urgent for their workplace to take action to provide equal opportunities to women and men, a recent study by Gemius and the We’re Open initiative has found. The initiative, which has a membership of some 800 companies and organisations, has therefore launched a community campaign. The members are publishing their commitments on the nyitottakvagyunk.hu website, as well as what action they are going to take in 2015 to get closer to women and men enjoying equal opportunities at the workplace. They are also encouraging others to do the same. More than 50 commitments were made on the first day alone, including from companies employing tens of thousands of people in Hungary in total, such as Auchan, GE Hungary, LogMeIn, Microsoft, Morgan Stanley, NNG, Sziget, Ustream, and the founders of We’re Open, Prezi, espell and Google. The commitments include increasing the number of female managers, part-time and teleworking positions, identifying whether there is a pay difference and, if so, reducing it, and schemes targeted at female pupils in particular. Companies and organisations can join the campaign on the nyitottakvagyunk.hu website. They also aim to inspire others with this initiative.

Equal opportunities?

1,100,000 Hungarian employees consider it urgent for their workplace to take action to provide equal opportunities to women and men. 31% of women and 25% of men believe that women and men are not treated equally in terms of promotions and pay; 37% of women and 24% of men reported that they feel women and men are treated differently on the basis of gender. The gender pay gap is also supported by data from Eurostat: on average men earn 20.1% more than women in the same position. That is more than 4% worse than the EU average of 16.4%. Some 28% of women and 24% of men said that women and men are not treated in the same way when it comes to everyday work situations and meetings.

Workplace incidents such as sexist generalisations, addressing people by nicknames instead of their own names or sexual propositions seem to be an inexhaustible source of everyday inequalities. Seven percent of men and more than twice as many women (16%) were subject to generalising comments at work and targeted sexist comments; 7% of men and again more than twice as many women (15%) reported receiving explicit or implicit sexual propositions. Of women, 29% mentioned that they were addressed at work by some form of nickname, whereas only 21% of men reported the same.

Companies where women and men are present at every level of responsibility are more successful

Numerous international surveys have shown that diverse workplaces are more successful and perform better. It makes sense for companies and it is also better for employees. One of the surveys, for example, explored the financial indicators of Fortuna 500 companies with at least three female board members, compared with companies that do not employ women or employer fewer women at those levels of responsibility. The survey examined the performance of the companies between 2004 and 2008 and found that companies with at least three female board members outperformed those with sustained low female representation by 84 percent in terms of return on sales (ROS). According to research, better group performance, a better mix of management skills, better use of talent, consumer mapping, responsible corporate management and risk avoidance can contribute to improved performance.

That is also supported by the views of Hungarian employees; according to the Gemius survey 77% of women and 69% of men believe that equal representation of both genders at every level of responsibility is, or would be, important for the success of the company or organisation they work for.

A community campaign is getting underway to bring us closer to gender equality at the workplace.

The WeAreOpen initiative, which 800 companies, organisations and communities have joined so far, will drive the community campaign. It is inviting the members of We’re Open and all other companies and organisations that believe in openness to assess what should be done at their own company or organisation to ensure that women and men enjoy equal opportunities at work every day, and to make a public commitment on the nyitottakvagyunk.hu website to work on that issue in 2015. The commitments include increasing the number of female managers, part-time and teleworking positions, identifying whether there is a pay difference and, if so, reducing it, and schemes targeted at female pupils in particular. The objective is for each company, organisation or community to make a commitment in an area that it realises is problematic, but where it is capable of achieving improvement, whether it be creating a part-time position, launching a bus service that enables kids to be picked up from school on time or simply building a changing room. 

“Not only do we believe that being open is the right thing to do, we know that it makes business sense, since both our own experiences and research indicate that diverse communities and companies are more successful. It makes sense for companies and it is also better for employees. A diverse community needs women and men at every level of responsibility, so it is essential for them to enjoy equal opportunities at the workplace. By standing up in large numbers for openness and diversity, such as equal opportunities for women and men, and acting accordingly, we aim to inspire others,” said the founders of the We’re Open initiative.

Companies and organisations can join the campaign on the nyitottakvagyunk.hu website. More than 50 commitments were made on the first day alone, including from companies employing tens of thousands of people in Hungary in total, such as Auchan, GE Hungary, LogMeIn, Microsoft, Morgan Stanley, NNG, Sziget, Ustream, and the founders of We’re Open, Prezi, espell and Google. They also aim to inspire others with this initiative.

About WeAreOpen

You can join the WeAreOpen initiative, which currently has a membership of some 800 companies, organisations and communities, on the nyitottakvagyunk.hu website. We welcome all those companies, organisations and communities that regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics.

At nyitottakvagyunk.hu everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture. You can follow the latest news on the community’s Facebook and Google+ sites.

About the research

The research is representative of the online Hungarian community aged over 18. The sample size was 3,200 people. The questionnaire survey was performed using the CAWI pop-up method between 3 and 17 November 2014.

The research was carried out by Gemius, a member of the We’re Open community, with the support of Centrál Médiacsoport and Origo Media Group, which are also members of We’re Open. The Budapest Corvinus University Social Gender and Culture Research Centre contributed as expert sponsor, and Neticle as content analyser.

The photos from the media event at which the research was presented can be downloaded here.


Further researches about why it’s worth to have both men and women employees at every level of responsibility:

July 2014: More than 100 companies and organisations plan to join the WeAreOpen float

100 companies+ and organisations will join the WeAreOpen float: Stream it on YouTube

Budapest Pride live on YouTube

More than 100 companies and organisations plan to join the WeAreOpen float

Budapest, 05.07.2014 – The Budapest Pride parade will be screened live on the YouTube channel of the WeAreOpen community initiative this afternoon. More than 100 companies and organisations are planning to join the WeAreOpen float at Budapest Pride. Companies, organisations and communities that regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics will celebrate the world’s diversity at Budapest Pride today.

Numerous companies and organisations, including Prezi, espell and Google, the organisers of the community initiative, will have a joint float at this year’s Budapest Pride too. First-time Priders, as well as companies, organisations and communities with a tradition of participating in Pride and all other supporters are invited to join the We’re Open float. Last year’s crowd and festival atmosphere were a sure sign that this year’s Budapest Pride will prove even more popular. WeAreOpen also looks forward to welcoming many first-time Priders – people who have previously not participated in the parade.

You can join the WeAreOpen initiative, which currently has a membership of nearly 700 companies, organisations and communities, on the nyitottakvagyunk.hu website. We welcome all those companies, organisations and communities that regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics.

 

LIVE: From Budapest Pride – you can embed the video from YouTube

LIVE FROM BUDAPEST PRIDE #WEAREOPEN

July 2014: Survey about the openness of Hungarian workplaces by Gemius Hungary

Have you ever been discriminated against at the workplace?
Study on openness at Hungarian workplaces, the groups most rejected by colleagues, and employee happiness

Budapest, 04.07.2014 — 83% of future employees, namely pupils and students, would like to work at a place where there is no negative discrimination. By contrast, more than half of Hungarian employees have already encountered negative discrimination, according to a study by Gemius [1]. Only Roma people are less accepted by colleagues than LGBTQ people. The research also revealed that being open makes business sense for companies, since employees who work at open-minded companies where others are only judged on the basis of their actions and achievements are happier and more committed. More than 700 companies, organisations and communities have joined the We’re Open initiative over the last year, which was set up for communities that regard openness as a fundamental value. The initiative will have a joint float at this year’s Budapest Pride too and invites everyone to join it.

One in two employees has encountered workplace discrimination
According to the research, which is representative of the online Hungarian community aged over 15, 52% of employees reported that they had encountered negative discrimination at the workplace, and of these one in two had personally experienced negative discrimination. The 52% figure is very high in European comparison; according to an international study [2] , the Western European average is around 35%.

A third of employers are not open-minded
While the vast majority of future employees, namely current pupils and students, said that they would prefer to work at an open workplace, according to current employees that is not true of a third of employers. 83% of pupils and students said that they would like to work at a workplace where it is regarded as a fundamental corporate value that employees and partners are judged solely on the basis of their actions and their work performance, and without regard to their age, sex, gender, sexual orientation, national or ethnic background, political convictions, religious or other beliefs, physical abilities, or other characteristics.

Roma and LGBTQ people are the groups most rejected by colleagues
The research also looked at the extent to which employees are accepting of one another at the workplace. The groups most rejected by their own colleagues are Roma and LGBTQ people (according to international research, the latter make up 5 to 8% of society) by a clear margin. Employees would least like to have members of these two groups as colleagues, subordinates or managers. More than two-thirds of employees (69%) said they would not accept an LGBTQ person as their manager. Even fewer employees (24%) would accept a Roma person as their manager. More than half of employees would not want to be the manager of a LGBTQ (56%) or Roma employee (54%). 

Being open makes business sense for employers
The research also revealed that being open makes business sense for companies and organisations. Those respondents who thought that their employer regards it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics were happier at their workplace and more committed.

Companies and organisations are standing up for openness with a float at Budapest Pride
As part of the We’re Open initiative set up for companies, organisations and communities that regard openness as a fundamental value, numerous companies and organisations, including Prezi, espell and Google, the organisers of the community initiative, and Gemius, which performed the research, will have a joint float at this year’s Budapest Pride too. First-time Priders, as well as companies, organisations and communities with a tradition of participating in Pride and all other supporters are invited to join the We’re Open float Last year’s crowd and festival atmosphere were a sure sign that this year’s Budapest Pride will prove even more popular. We’re Open also looks forward to welcoming many first-time Priders – people who have previously not participated in the parade. You can join the We’re Open initiative, which currently has a membership of nearly 700 companies, organisations and communities, on the nyitottakvagyunk.hu website. We welcome all those companies, organisations and communities that regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics.

About the research
The research is representative of the online Hungarian community aged over 15. The sample size was 2,500 people. The questionnaire survey was performed using the CAWI pop-up method between 20 and 27 July. The research was carried out by Gemius, a member of the We’re Open community, with the support of Index and Sanoma Media Budapest, which are also members of We’re Open.

 

PREZI REPORT OF THE SURVEY

 


[1] The research is representative of the online Hungarian community aged over 15.
[2]Kelly Services: Discrimination emerging in new forms in the global jobs market, 2006

 

2014: Companies and organisations at Budapest Pride — WeAreOpen will enter a float again this year

Companies and organisations at Budapest Pride — WeAreOpen will enter a float again this year

First-time Priders, as well as companies, organisations, communities and supporters with a tradition of participating in Pride are welcome to join the WeAreOpen float

Budapest, 26/06/2014 – Just as they did last year, numerous companies and organisations, including Prezi, espell and Google, the founders of the WeAreOpen community initiative, will have a joint float at this year’s Budapest Pride. First-time Priders, as well as companies, organisations and communities with a tradition of participating in Pride and all other supporters are welcome to join the We’re Open float Last year’s crowd and festival atmosphere were a sure sign that this year’s Budapest Pride will prove even more popular. Many first-time Priders – people who have previously not participated in the parade – are also expected to attend. You can join the WeAreOpen initiative, which currently has a membership of nearly 700 companies, organisations and communities, on the nyitottakvagyunk.hu website. We welcome all those companies, organisations and communities that regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics.

In the past year, nearly 700 companies, organisations and communities have joined the We’re Open initiative, which was launched in Hungary by espell, Google and Prezi a year ago to promote openness. In the weeks following its launch alone, it was joined by 400 hundred companies, organisations and communities, who entered a float in Budapest Pride. In addition, this spring saw the launch of a social media video campaign with the slogan “Being open is a good thing. Don’t succumb to prejudice”. Companies, organisations, celebrities and Internet users took a stand against prejudice, including towards the Roma, Jews and people with disabilities, by telling their stories in video messages. The videos posted on YouTube were viewed more than 200,000 times within just two weeks.

“Last summer we launched the We’re Open initiative because not only do we believe that being open is the right thing to do, we know from experience that it makes business sense. We know that there are lots of you out there who share our values. We think it’s important to demonstrate our openness and inspire others to do the same,” underlined the representatives of Prezi, espell and Google, the founders of WeAreOpen. “We know from experience that our openness – to new ideas, innovative solutions, to one another and to the world – is one of the keys to our success. Pride is a celebration of diversity all over the world. We believe it’s not enough to accept diversity; we also need to support and celebrate it, because of the benefits it brings. That’s why it’s natural for us to be present at Pride both in Hungary and abroad.”

Since last year the number of members of We’re Open has almost doubled. That, together with last year’s crowd and festival atmosphere, is a sure sign that this year’s Budapest Pride will prove even more popular. “We look forward to welcoming lots of first-time Priders – people who have previously not participated in the parade,” said Miklós Bán, CEO of espell, one of the founding companies of We’re Open.

“The companies and organisations of the WeAreOpen community played an important part in the success of the Budapest Pride parade in 2013. Since we know that LMBTQ people are regularly discriminated against in day-to-day situations, including at the workplace, we believe it’s very important for employers and employees to express their commitment to diversity, acceptance and solidarity. That’s why we’re glad the momentum hasn’t let up and We’re Open will celebrate again with us this year, on 5 July,” said Dominika Milanovich, spokeswoman for Budapest Pride.

The members of the We’re Open community initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender, sexual orientation, national or ethnic background, political convictions, religious or other beliefs, physical abilities, or other characteristics.

Members of the community include world-renowned Hungarian start-ups, big-name international companies, Hungarian press outlets, bloggers, festivals, higher education institutions, all kinds of companies from big to small, associations, foundations including human rights organisations, an organisation for the promotion of Roma culture, a foundation encouraging disabled people to engage in sport, a foundation helping homeless people and many more organisations, foundations and communities working for many different causes.

At nyitottakvagyunk.hu everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture. Please send an email to info@nyitottakvagyunk.hu if you would like to attend Budapest Pride as part of the WeAreOpen community. You can find out what’s new in the WeAreOpen community on its Facebook and Google+ pages.

Musicians, actors, celebrities, companies, organisations and Internet users (including students, doctors and teachers) are expressing their commitment to openness.

Musicians, actors, celebrities, companies, organisations and Internet users (including students, doctors and teachers) are expressing their commitment to openness.

By sharing their own experiences, they are taking a stand against prejudice, including towards Roma people, homosexuals, Jews and people with disabilities. Their videos have been viewed more than 200,000 times on YouTube.

Budapest, 02.04.2014 –  The #nyitottakvagyunkvideos in which more than 80 musicians, artists, television personalities, celebrities, companies, organisations and Internet users (including students, doctors and teachers) express their commitment to openness as part of the social media campaign launched in mid March under the slogan “Being open is a good thing. Don’t succumb to prejudice” have been viewed more than 200,000 times. By sharing their own experiences in these video messages, they are taking a stand against prejudice, including towards Roma people, homosexuals, Jews and people with disabilities. We’re Open is still welcoming new videos and personal stories. The video campaign was launched by Google, espell and Prezi as part of the WeAreOpen community initiative set up last year. More than 650 companies, organisations and communities committed to openness have already joined We’re Open.

The people, companies and organisations posting #nyitottakvagyunk videos on YouTube as part of the social media video campaign have shared their experiences about the benefits of being open and not succumbing to prejudice. Musicians, actors, directors, doctors, teachers, television celebrities, journalists, artists, YouTube hobbyists and bloggers, sportspeople, writers, students, and many others, including companies and non-profit organisations have all made videos. The stories range from the world of work through the nursery and school years to family relationships, friendships and chance encounters.

Among those sharing their personal experiences are Mariann, a 13-year-old girl, theatre director Róbert Alföldi, András Sütő and Ádám Varga, the stars of the recently premiered film “Land of Storms” directed by Ádám Császi, television presenter Kriszta D. Tóth, actress Szonja Oroszlán, an 18-year-old student – YouTube video blogger “FollowAnna”, retired boxer István Kokó Kovács, television presenters Nóra Teszári and Krisztina Máté, singer Gabi Tóth, the members of Quimby, singer Péter Sziámi Müller, Dániel Hamar from the Muzsikás folk ensemble, teachers, doctors, Fanny Mosolyka Hozleiter, author of the “The World in a Wheelchair” blog, Sziget, LogMeIn, Auchan Hungary, Microsoft, Amnesty International Hungary and the Hungarian Helsinki Committee. The managers and staff of the organisers, Google espell and Prezi, have also posted video messages.

“We launched the WeAreOpen initiative last summer because not only do we believe that being open is the right thing to do, we know from experience that it makes business sense. We know that there are lots of you out there who share our values. We think it’s important to demonstrate our openness and inspire others,

So in mid March we asked the companies and organisations participating in WeAreOpen and everyone who agrees that being open and not succumbing to prejudice is a good thing to make video messages and share their own experiences online. We believe that these stories will inspire others. The videos and messages about openness and acceptance are up on YouTube. We hope the videos will reach people who may be feeling alone or anxious, who perhaps have the greatest need of messages of acceptance,” said the organisers.

Short #nyitottakvagyunk videos, which can even be made using a device such as a webcam or mobile phone, are still being welcomed by the organisers, who are collecting them on the We’re Open YouTube channel. Tips on making your own video are available on the nyitottakvagyunk.hu website.

The social media video campaign was launched with a WeAreOpen week. During that week several companies and organisations participating in WeAreOpen offered to put on their own programmes. Thanks to Cirko-Gejzír Cinema and Cinema City, there were a total of 100 screenings of 14 films related to openness and prejudice in two cinemas over 7 days. Budapest Underguide and Hosszúlépes organised thematic walks in Budapest, while the Aum Yoga Studio offered the chance to meditate.

The members of the WeAreOpen community initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender, sexual orientation, national or ethnic background, political convictions, religious or other beliefs, physical abilities, or other characteristics.

Last year, as the first step of the WeAreOpen initiative, the founders and many of the participating organisations had a joint float at Budapest Pride to celebrate the world’s diversity together. Companies, organisations and communities are still welcome to join the WeAreOpen community initiative at nyitottakvagyunk.hu. At nyitottakvagyunk.hu everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture.

The stories about openness on WeAreOpen’s YouTube channel include:

  • Róbert Alföldi speaking about his experience with “skinheads”.
  • Stories posted by Internet users. The 13-year-old Mariann, who was teased because of her weight, appeals to her peers to be open and not hurt one another. She sends a message in her video to the people she has hurt, as well as to those who hurt others.
  • The stories of András Sütő and Ádám Varga, stars of the recently premiered film “Land of Storms” directed by Ádám Császi.
  • A Hungarian YouTube star, an 18-year-old secondary school student, made an animation film in which she talks about her hearing impaired classmate.
  • István Kokó Kovács, who has struggled for years with people thinking that boxers are stupid and aggressive.
  • Kriszta D. Tóth’s story about hearing as a child that “there are too many stinking Gypsies around here”.
  • Television presenter Nóra Teszári’s story about her younger sister having to use a wheelchair and the lesson they learnt about openness from five-year-old nursery school children.
  • Péter Sziámi Müller’s stories about his lesbian daughter, times spent together with and performing with actors who have intellectual disabilities, and differences in values.
  • László Arató, president of the Association of Hungarian Teachers, speaking about how “Every teacher of Hungarian needs to be open. You need to be open to read literature, and it also leads to openness.”
  • Dr. András Spányik, doctor, speaking about first impressions that can be misleading in the casualty department.
  • Szonja Oroszlán speaking about a meeting that began awkwardly with a “crazy” guy covered in tattoos and piercings who was feeding pigeons.
  • Krisztina Máté’s story about the editor’s dilemma of whom to show in the programme: “the blonde, blue-eyed little girl that the TV viewers are happy to help, or a young Gypsy boy from a deprived background that leads to viewers sending in comments littered with obscenities”.
  • Dániel Hamar from the Muzsikás folk ensemble speaking about a trip to America that began with mutual prejudice and then took an unexpected turn.
  • Bori Péterfy, singer and actress, speaking about an experience from her school days that she has never forgotten – an “invisible classmate”, who was ignored by teachers and students alike until the girl actually disappeared. It’s a story about the responsibility of teachers and schools.
  • Tibi Kiss, in a joint video with Dódi Kárpáti from Quimby, explains: ”Black or yellow, Jewish or Aryan, it’s all the same to me…”
  • Livius Varga from Quimby speaking about a working relationship that began with mistrust.
  • The story of Fanny Mosolyka Hozleiter, author of the “The World in a Wheelchair” blog, about the 20-year old job-seeking Roma men, who asked not to have a photo of themselves on their CV because they think they won’t stand a chance then.
  • Gabi Tóth’s story about a friendship with Oszkár Kinter that got off to a difficult start.
  • Éva Fejős’s story about being led down alleyways by three unknown Cuban men.
  • The videos of LogMeIn, Microsoft, Sziget, LOffice, Amnesty International Hungary, and the Hungarian Helsinki Committee.