hu
en
Joined the Community:1101
About Us Campaigns Services OPEN
Backstage
OPEN
Conference
Supporting
Circle
Community
Members
Resources
Joined the Community:1101

Nov 2019: OPEN Conference

For the first time, prizes have been awarded to companies whose programmes achieved the greatest impact in support of a tolerant and open corporate culture

Budapest, 12 November 2019 – Business decision-makers and professionals from more than 10 European countries gathered in Hungary to participate in this year’s OPEN Conference, an international diversity event. This was the fourth time WeAreOpen has organised the OPEN Conference, an international conference dealing with diversity in the workplace, in Budapest. The two-day event attracted over 200 participants from more than 10 countries. Business leaders, as well as HR, marketing and communications decision-makers, came together to share with one another and the audience their experiences, best practices and future-oriented ideas about various business aspects of diversity, including its impact on increasing financial results, more successful product development, the search for new markets and the establishment of open workplaces.

OPEN Conference is more than just a conference

Organisers of the OPEN Conference stage the international conference in the hope of bringing together corporate decision-makers and professionals who view openness as an organisational value. Organisers believe openness is not only the right attitude, but also makes sense from a business perspective: open workplaces have been proven to be more successful, with happier employees, and attracting and retaining talent is also easier for companies espousing such values. The OPEN Conference was attended not only by decision-makers of large and small businesses, but also scientists, researchers and representatives of non-profit organisations, who shared their professional experiences. Like last year, WeAreOpen once again provided conference participants childcare service, as the organisation believes it is important for mothers and fathers to have the opportunity to join the dialogue about diversity and acceptance.

One of the highlights of this year’s OPEN Conference was the presentation of the international OPEN Spotlight Award, awarded for the first time to companies which have demonstrated an inspiring journey towards the establishment of a more diverse and tolerant corporate culture. Organisers called on companies to present submissions showcasing programmes and ideas which achieved original and significant impacts. The award recognised companies in several categories; shortlisted submissions were presented at the OPEN Conference, and will also be shared in coming weeks on the WeAreOpen website as well as on the website of the conference.

The keynote address at the event was delivered by Anke den Ouden, Microsoft’s regional director, who – among other topics – discussed how diversity and tolerance contribute to innovation within the company, and how teams bringing together individuals from different backgrounds may make a business more successful.

Kevin A. Murray, Citi’s CEO in Hungary and director for the Central European region, spoke about how storytelling may contribute to the establishment of an accepting workplace culture. As part of this, Citi presented its “Living Library” programme, based on a methodology which makes diversity more human-centred and thereby contributes successfully to the mitigation of subconscious biases.

Olga Kordys-Kozierowska, managing director of the organisation Success Written in Lipstick, and a well-known women’s rights activist in Poland, delivered a lecture about how men may also support equal opportunity within a workplace and beyond.

Judit Szűcs, communications director of Coca-Cola Hungary, presented the company’s #loveislove campaign, which was launched over the summer and takes a stance in support of LGBTQ+ persons. Judit Szűcs and other invited professionals also discussed why it is important for minority groups to be visible in advertisements, in the media and in popular culture.

The first day of the conference wrapped up with the OPEN Spotlight Award celebratory gala. This year’s OPEN Spotlight Award winners were announced at the evening event. The awards themselves are the work of sculptor Rebeka Rácz, a Hungarian artist.

The conference is not-for-profit: its proceeds support the operation and campaigns of the WeAreOpen nonprofit organisation.

Categories and Awardees

  1. Engine of Change: Individuals, who help make a company more open and diverse

     

    Gold: Citi
    Silver: BlackRock, Shell
    Bronz: BT RoC
    Special Mention: ExxonMobil
All the recipients of recognition for the category Engine of Change at the OPEN Spotlight Awards
All the recipients of recognition for the category Engine of Change at the OPEN Spotlight Awards
  • Innovation through Diversity: How can diversity support innovation?


Special Mention: MOL Group – MOL Romania

MOL Romania received a Special Mention for the category Innovation through Diversity at the OPEN Spotlight Awards
MOL Romania received a Special Mention for the category Innovation through Diversity at the OPEN Spotlight Awards
  • Mission Possible: How can diversity support a company’s business performance?


Gold: Magyar Telekom
Special Mention: SignCoders

The recipients of recognition under the category Mission Possible at the OPEN Spotlight Awards
The recipients of recognition under the category Mission Possible at the OPEN Spotlight Awards
  • Excellence in Belonging: How can an open and inclusive organisational culture increase the sense of cohesion within a company?

Gold: Eaton Enterprises
Silver: MOL Group – INA
Bronz: BP
Special Mention: Nielsen, Telenor

Eaton received the OPEN Spotlight Gold Award for the category Excellence in Belonging
Eaton received the OPEN Spotlight Gold Award for the category Excellence in Belonging
  • We see you here: What kind of change can be achieved if people, and those belonging to a minority group, are portrayed more realistically in the media and in marketing campaigns?


Gold: The Coca-Cola Company

we see you here
Coca-Cola received the OPEN Spotlight Gold Award for the category We See You Here

OPEN Conference resumed on 7 November with workshops at the Budapest offices of Google and Morgan Stanley.

The OPEN Conference is sponsored by the following companies:
The conference was organised by WeAreOpen, founded by Prezi, espell and Google.

Principal sponsor: Citi
Gold level sponsors: CMS, Eaton, Morgan Stanley
Silver level sponsors: Genpact, Loffice, RTL Magyarország
Bronze level sponsors: Bitrise, Coca-Cola Hungary, Diageo, ExxonMobil, Microsoft
Additional sponsors: AMC, BP, Kristinus Wine Estate, Telekom, Grund Theatre 

About WeAreOpen
The WeAreOpen community initiative was launched by Prezi, espell and Google in the summer of 2013. WeAreOpen’s principal sponsor is Citi. In the past five years, more than 1,000 companies, organisations and communities have joined WeAreOpen, including Hungarian businesses, brands with a prominent Hungarian and international profile, and civil organisations and communities. WeAreOpen will be participating in Budapest Pride for the fifth time. It has also launched more than 20 other campaigns, including in support of gender equality at the workplace and equal treatment of people with disabilities.

Those joining the WeAreOpen initiative hold the fundamental belief that everyone is to be judged solely on the basis of their actions and achievements, without regard to their age, gender, gender identity, sexual orientation, national or ethnic identity and origin, political, religious or other views and physical or other factors.

Photos of the Open Conference and the Open Spotlight Award: Photos

Contact 
Dalma Kormos
sajto@nyitottakvagyunk.hu /
+36703699269

July 2019: Forbes campaign

1 declaration, 100 signatures, more than 100 company leaders and a rainbow of 1000 people on social media platforms

This is how WeAreOpen is getting ready for this year’s Pride.

Budapest, 5 July 2019 – More than 100 company executives are issuing a joint declaration in support of LGBTQ persons and openness. Their statement, along with their signatures, was published in one of the most prominent Hungarian business magazines. Organised by WeAreOpen, the initiative was launched to inspire openness and to ensure that people are judged in their workplaces solely based on their actions and performance. In addition to WeAreOpen founding members Prezi, espell and Google, the executives of a number of well-known international brands have also joined the call, including those of Citi, BlackRock, CMS, Converse, Diageo, Eaton, Morgan Stanley, Nielsen and Sigma Technology. Joining the large corporations were a number of Hungarian businesses including IT companies and creative agencies; the list also includes a countryside hotel, an architect and a community office. They are expected to participate in the march this Saturday with a total of over two thousand staff members.

Company leaders may join the initiative until Saturday morning at nyitottakvagyunk.hu.

“As a business leader, I’ll be there at Budapest Pride. People would like to work for companies or organisations where they can be sure that the only thing that matters is their performance, and not their gender, ethnicity or sexual orientation. I believe I have an important responsibility as a business leader to stand up for that principle at Budapest Pride in solidarity with current and future colleagues.

This is why I, too, have joined the WeAreOpen initiative, and I encourage all company leaders to do the same. Diverse workplaces benefit employees. Inclusiveness gives companies a competitive edge and is key to performing better and to recruiting and retaining staff” – states the joint declaration by the company executives published in Forbes. It is unique in Hungary – and elsewhere – for 100 business leaders to sign a joint declaration in support of the acceptance of LGBTQ persons, diversity and openness. The complete list of signatory executives is available on the WeAreOpen website and in Forbes magazine.

Forbes_PRIDE_Nyitottak_vagyunk
More than 100 signatures on two pages (Forbes Magazine)

Discussing the initiative, Budapest Pride spokesperson Kama Peksa said, “A great many LGBTQ persons work at companies of various sizes and at multinational corporations. It is very important for them to be in a safe space while at work. The presence of accepting, supportive colleagues is critical in the lives of LGBTQ persons, and this requires the active support of companies, which must serve as role models.

It was in 2013 that a large number of businesses first joined Budapest Pride, at the initiative of WeAreOpen. Since then, Hungary has also witnessed the trend of an increasing number of workplaces organising various programmes for current and future LGBTQ colleagues and to shape an open company culture, both during Pride month and beyond.

“We deployed our first shared float at the Budapest Pride in 2013 with the WeAreOpen community, because we were certain that many would like to stand in support of LGBTQ persons and openness, but may have needed just a bit of inspiration to do so. We are very happy to have contributed to the number participating in Budapest Pride – and thus standing up for LGBTQ persons and diversity – increasing several fold. The number of those marching with us continues to increase each year, with many businesses represented by over one hundred people, including colleagues and executives, and in some cases even company vehicles. The next important step is for the message of acceptance towards LGBTQ persons to reach beyond Budapest Pride. One milestone in this effort is the joint declaration published in Forbes magazine, featuring the signatures of more than 100 business leaders, along with our rainbow campaign launched on social media platforms. A dozen prominent individuals, along with companies and internet users, have already joined the latter. We have more surprises planned for Saturday,” WeAreOpen managing director Melinda Miklós summarised WeAreOpen’s projects connected to Budapest Pride.

 

A rainbow of 1000 people? It’s possible!

For the 2019 Budapest Pride, WeAreOpen announced the #DressCodeChallenge. In addition to businesses and business representatives, a number of celebrities have joined the initiative: Laura Döbrösi, Zoltán Fenyvesi, Zsófi Kemény, Györgyi Lang, Zalán Makranczi, Krisztina Maróy, Olivér Pusztai and Dóra Szinetár have all taken a stance in support of the cause, and the photos keep pouring in. The challenge called on participants to take a picture of themselves wearing clothing in one colour of the rainbow.

In order, however, to create a virtual rainbow with 1000 people, the organisation issued a public call, asking participants to take a picture or selfie of themselves wearing clothing in one colour of the rainbow (or clothing which is rainbow-coloured in itself), or holding a Pride flag. They were asked to share the photograph on their social media platforms before the Pride march on Saturday, with the tags #DressCodeChallenge and #WeAreOpen. Many posted comments describing why they thought it important to be there at this year’s Pride.

The photos submitted may be viewed on the WeAreOpen website as well as on the organisation’s Instagram and Facebook page. There are more than one thousand companies and organisations today in Hungary that believe it is not only right, but also makes sense from a business perspective to judge colleagues solely based on their actions and performance.

International studies also support this idea: according to one recent survey by BCG, for instance, there is a clear link between corporate diversity and innovation, with diverse companies generally achieving better business results. What is more: those working for such companies tend to be more satisfied. In Hungary, for example, 83% of students over the age of 18 would choose an open company.

DDC

About WeAreOpen

The WeAreOpen community initiative was launched by Prezi, espell and Google in the summer of 2013. WeAreOpen’s principal sponsor is Citi. In the past six years, more than 1,000 companies, organisations and communities have joined WeAreOpen, including Hungarian businesses, brands with a prominent Hungarian and international profile, and civil organisations and communities. WeAreOpen will be participating in Budapest Pride for the seventh time. It has also launched several other campaigns, including in support of gender equality at the workplace (Two Steps) and equal treatment of people with disabilities. The initiative stages the international Open Conference each year.

Those joining the WeAreOpen initiative hold the fundamental belief that everyone is to be judged solely on the basis of their actions and achievements, without regard to their age, gender, gender identity, sexual orientation, national or ethnic identity and origin, political, religious or other views and physical or other factors.

Contact
Dalma Kormos
dalma.kormos@nyitottakvagyunk.hu
+36703699269
Photos and videos are available HERE; more will be added during Pride.

Nov 2018: Attending international conference with small children in Budapest

Attending an International Conference with small children in Budapest

Budapest, 12 November 2018 – A number of studies have shown that it benefits both parents and their workplaces, when both parties are amenable, if they stay in touch while the parent is on maternity or paternity leave. The OPEN Conference, held in Budapest, was one of the first conferences to offer participants a children’s corner. Organisers hope that the event will offer, at the very least, a few hours’ worth of professional inspiration and networking opportunity to mothers and fathers who wish to remain up-to-date in the world of employment while raising their young child. This year, at the third OPEN Conference, business leaders and professionals from a number of countries will explore how a more open corporate culture can serve competitiveness.

According to the latest figures of the Central Statistical Office, there are 60,000 vacant positions in the private sector in Hungary today. This figure saw a steady increase in recent years, and the trend is typical in the case of other Central and Eastern European countries. The practical experiences of major corporations, as well as research data, both show that the establishment of an open workplace culture may be one key of competitiveness: this helps seek out and retain future colleagues, and also helps win customers. Additionally, a 2017 survey by McKinsey & Company also highlighted that ethnically diverse companies may achieve up to 33% better financial results than the industry median, while this figure is up to 21% higher in the case of companies where gender balance is more even. The Boston Consulting Group found that diverse companies are able to realise higher revenues when introducing a product or service. The over 1000 international and Hungarian companies which have joined the WeAreOpen organisation strive to establish an open corporate culture, because they believe that being open, and judging everyone based on their actions, makes sense for companies, and makes for a better workplace for employees.

Conference speakers include such internationally recognised experts as David Pearson, KPMG’s Director for Global Inclusion & Diversity; Zdravka Demeter Bubalo, the MOL Group’s Vice President for HR; Paralympic athlete Claire Harvey, managing director of the organisation Diversity Role Models; and Vera Budway, Chief Diversity Officer of the Erste Bank Group. Taking place for the third time, this year’s conference will welcome participants from the United Kingdom, the Czech Republic and Austria, among other countries, as well as Hungarian decision-makers. The event will also include the unveiling of a service which companies can use to assess how women and men feel at a given firm; businesses may use this information to base their relevant corporate decisions on specific data.

WeAreOpen also seeks to support parents on maternity or paternity leave: the 14 November event will offer a children’s corner, where childcare specialists and entertainers from AS Játékvilág will be available to watch children during the day. Additionally, discount day passes will be offered to any mother or father who is on maternity or paternity leave, and would like to participate in the event.

The OPEN Conference looks forward to welcoming business leaders, decision-makers dealing with HR, communications, marketing and diversity matters, as well as stakeholders and anyone interested. The conference will take place 14-15 November at the Budapest Music Center and at the offices of Citi and Eaton.

Citi is the principal sponsor of the event. Prezi, espell and Google are platinum sponsors; Microsoft is a special sponsor; CMS, Diageo, Eaton, HOLD Asset Management, Morgan Stanley and Shaw + Scott are gold sponsors; Loffice Budapest, RTL Hungary and Vodafone are silver sponsors; and Dramatrix is a bronze sponsor. The conference is not-for-profit: its proceeds support the operation and campaigns of the WeAreOpen nonprofit organisation.

 
About WeAreOpen
The WeAreOpen community initiative was launched by Prezi, espell and Google in the summer of 2013. WeAreOpen’s principal sponsor is Citi. In the past five years, more than 1,000 companies, organisations and communities have joined WeAreOpen, including Hungarian businesses, brands with a prominent Hungarian and international profile, and civil organisations and communities. WeAreOpen will be participating in Budapest Pride for the fifth time. It has also launched more than 10 other campaigns, including in support of gender equality at the workplace and equal treatment of people with disabilities.

Those joining the WeAreOpen initiative hold the fundamental belief that everyone is to be judged solely on the basis of their actions and achievements, without regard to their age, gender, gender identity, sexual orientation, national or ethnic identity and origin, political, religious or other views and physical or other factors.

Contact
Dalma Kormos
sajto@nyitottakvagyunk.hu
+36703699269

2018 July: 100 CEOs to Pride with WeAreOpen

WeAreOpen prepares for Pride with over 100 CEOs in 2018 as well

Budapest, 6 July, 2018 – WeAreOpen is once again preparing for Budapest Pride, joined together with over 100CEOs. The business leaders will be leading approximately 2000 of their colleagues through the march. The initiative was launched in 2017, so that leaders have the opportunity to stand up for their current and future colleagues through this initiative, saying that employees will be judged solely on their actions and achievements, regardless of anything else. Several organizations have joined the campaign this year as well, besides the founders of WeAreOpen, Prezi, espell and Google, the local CEOs of such internationally renowned companies as Citi, BlackRock, BP, BT, Diageo, Eaton, Exxon, GE, IBM, Morgan Stanley, Nielsen, Procter&Gamble, Telenor, and Vodafone are coming together for the march. Numerous Hungarian enterprises have gotten involved also, including community offices, fashion designers, IT companies, and  architectural firms. CEOs are welcome to join and register for the initiative until the morning of Saturday, on www.weareopen.hu.

Today in Hungary, over a thousand companies and organizations believe that it is not only the right thing to do, but also makes sense business-wise to measure their colleagues solely based on their actions and achievements. International research has also underlined the significance of this approach. For instance, a new study of BCG has found that there is a clear correlation between innovation and diversity within a company, and that organizations that are diverse, are on average also more successful financially. Furthermore, people who work at diverse organizations, generally feel better. In Hungary for instance, 83% of students over 18 would prefer an open company as their workplace.

Last year, for the first time, over a 100 CEOs marched together at Budapest Pride, accompanied by groups of their colleagues. Besides the number of business leaders, the number of colleagues participating at Pride 2018 is also going to be significantly higher than last year, over 2000 employees are expected to turn up tomorrow. For the first time this year, in ties with WeAreOpen, two brands, BP and Viacom are also launching their own lorries .

Melinda Miklós, CEO of WeAreOpen said: “It’s important for companies and company leaders to participate in Budapest Pride in person as well. This is also their business. By doing so, they are sending a message to current and future employees, and take action in order to judge everyone based on only what they have achieved.”  

“Citi is a company dedicated to diversity, that creates an open, inclusive corporate culture by accepting the diverse backgrounds and experiences of its staff. We manage changes and development building on this diversity, becoming a truly global bank. Together, we are not only stronger, but also more efficient” – said Kevin A. Murray, CEO for Central-Europe and Country Head for Hungary for Citi, on why he is joining the initiative. .

For the last five years, WeAreOpen has been working towards demonstrating and promoting that it’s worth it to build a company, an organization, where everyone is judged solely on the basis of their achievements, and that it benefits both the companies, and their employees as well.  

About WeAreOpen

WeAreOpen community initiative was launched by Prezi, espell and Google in the summer of 2013. WeAreOpen’s principal sponsor is Citi. In the past five years, more than 1,000 companies, organisations and communities have joined WeAreOpen, including Hungarian businesses, brands with a high Hungarian and international profile, and civil organisations and communities. WeAreOpen will be participating in Budapest Pride for the fifth time. It has also launched more than 10 other campaigns, including in support of gender equality at the workplace and equal treatment of people with disabilities.

Those joining the WeAreOpen initiative hold the fundamental belief that everyone is to be judged solely on the basis of their actions and achievements, without regard to their age, gender, gender identity, sexual orientation, national or ethnic identity and origin, political, religious or other views and physical or other factors.

Quotes

Quotes

Auchan Logo

Auchan Magyarország Kft

“Those of us at Auchan Magyarország Kft. ensure equal opportunities for all members of our staff, and we judge everyone, without exception, on the basis of their performance. In our Equal Opportunity Plan, our company has committed itself to, among other things, guaranteeing male and female employees the same opportunities. Accordingly, 66 percent of the some 7000 persons working at Auchan are female, and 53 percent of the company’s senior management is composed of women. Additionally, we continue to seek out opportunities through which we may contribute to improving the quality of life of our employees. As part of this, we launched a programme this year to assist mothers and fathers with young children return to work,” said Zsófia Samu, communications director of Auchan Magyarország Kft.

BP Logo

BP

“BP’s business service centre in Hungary, founded in 2009, employs over one thousand people in the fields of customer service, finance and procurement.

Pursuant to our company’s international Diversity and Inclusion Regulations, we reject any form of discrimination and negative discrimination, and we pay special attention to preventing and terminating any such behaviour. We believe in employing the right person in the right job, and according to this principle, we place great emphasis on the training and development of our colleagues. We ensure that all employees have access to advancement opportunities based on their abilities, individual potential, performance, openness to development and individual development potential.

The company’s current Equal Opportunity Plan, for the period 2014-2016, spells out an action plan, to be regularly updated by our designated Equal Opportunity Officer in coordination with company management.

BP’s diversity indicators: In Hungary currently, 64.9% of the company’s employees are female; women make up 39% of senior management; 37.5% of the board is female; and 61% of new hires are women. Read more about BP’s international principles on diversity here.”

New-CMS

CMS Cameron McKenna Ügyvédi Iroda:

“In 2015, the ratio of women in senior management at CMS Law Office was 53%, while the representation of women in the office as a whole was even more positive, at 69%. We believe it is important to publish this data because we wish to set a good example and, in a way, prove that a business can be successful when the number of men and women is roughly equal. Our goal is to maintain these indicators going forward; to that end, we are making pledges in even more areas compared to last year.”

Ferenczy museum Logo

Ferenczy Múzeumi Centrum

“The Ferenczy Museum Centre was the first cultural institution to join WeAreOpen’s call for pledges. The institutions of the museum, based in Szentendre, currently employ a large number of female employees. Gábor Gulyás, head of the museum group, noted: they believe it is also important for women to play a key role in the leadership of the institution. In 2016, they will make it possible for parents with young children (mothers and fathers alike) to work more flexible hours, and the museum will also introduce new visitors’ programmes for families.

Hosszulepes Logo

Hosszúlépés. Járunk?

“We are proud that we have shown that it is, in fact, possible to operate a high-quality cultural enterprise in Hungary without state support. In the same way, we also want to show that if both members of a couple play a role in child-raising, they will be happier and more successful at home and at work.”

Microsoft logo

Microsoft

“At Microsoft, we believe in the fundamental values of equal opportunity and diversity, and we work to advance these principles both within our company and beyond. We are convinced that diversity and acceptance are indispensable conditions to our business success. Today, one half of Microsoft Hungary’s management is female, and one half is male; overall, women make up 30 percent of the company’s employees. We wish to provide women with opportunities and show them a path forward; this is our focus especially in the case of young people in an industry that is traditionally regarded as male-dominated. This, ultimately, also improves the competitiveness of Hungary,” said Judit Grósz, Marketing and Operative Director of Microsoft Hungary.

Morgan Stanley

“At Morgan Stanley, equal opportunity is not just a slogan that sounds good: it is an intrinsic part of our daily activities. We are working to create the kind of supportive and inclusive environment in which everyone can realise their full potential. As one of the largest employers in the field of IT in Hungary, we are proud of the fact that in 2015, across all of our business divisions, nearly 40 percent of our new hires were female; this represents an increase of almost ten percent compared to 2014 data. Our commitment to an inclusive culture is evinced by the fact that we continue to place great emphasis on the development and advancement of our staff, according to their abilities and talents. This is also clearly represented on the management level: some one-third of the senior leaders working at Morgan Stanley’s Budapest office are women.”

Prezi logo

Prezi

“Thirty-one percent of employees at Prezi are female, and women make up 36% of the company’s management. We find it important to publicise this because we want to underscore also for ourselves that we still have a ways to go to improve this percentage. The greatest challenge is to increase the ratio of women among our engineers, increasing it from the approximately 10% level of today. To that end, we have launched and we support programs like Skool, which introduces school-age girls to the world of programming.

2017 July: For the first time, 100 business leaders will march together at Budapest Pride

Budapest, 07.07.2017 – On the initiative of WeAreOpen, this year for the first time some 100 business leaders will march together at Budapest Pride. Many of them will lead groups of several dozen colleagues at the parade. In solidarity with their current and future employees, they are standing up for everyone being judged solely on the basis of their actions and achievements, without regard for any other characteristics. They include the heads of high-profile international brands and Hungarian businesses. The initiative is particularly topical given that, while there are 43,000 unfilled jobs in Hungary’s private sector, international research shows that inclusive companies are more successful and the people working there are more satisfied. Eighty-three percent of students would choose an inclusive workplace. 

By signing up to attend the event, some 100 Hungarian business leaders have expressed their agreement with the following statement: “As a business leader I’ll participate in Budapest Pride. People would like to work for companies where they can be sure, the only thing that matters is their performance, regardless of their gender identity, of their ethnicity or of who they love. As a leader I consider it as an important and responsible act to stand for this value and for our current and future employees. An open workplace is good for the employees, means competitive advantage for the business actors, is the key for better performance and for hiring and retaining colleagues.” The parade will be attended by the heads of the Hungarian offices of well-known international companies, including the founders of WeAreOpen – Prezi, espell and Google – and the CEOs and chairs of Citi, BlackRock, BP, Diageo, Eaton, GE, IBM, Morgan Stanley, Nielsen, Procter & Gamble, and Vodafone. The heads of several dozen Hungarian companies have also signed up to march together with the WeAreOpen float, including research company leaders, communications and advertising experts, coworking office founders, media company leaders, prop makers, architects, web developers, café owners, and startup developers and managers.

Over 1,000 companies and organisations in Hungary are convinced that judging people solely on the basis of their actions and achievements is not only right, but also makes good business sense. The latter point is backed up by numerous international studies. For example, in an international survey of 100 leaders, 89 percent of respondents said that the more inclusive a workplace is, the more satisfied employees are and the better they work together.

One in two employees has encountered negative discrimination at the workplace in Hungary. After people of Roma ethnicity, members of the LGBTQ community face the greatest workplace prejudice in Hungary. Approximately 70% of staff would not like to have a lesbian or gay boss. The next generation, however, thinks differently. According to the 2017 figures of the Hungarian Central Statistical Office, while there are 43,000 unfilled jobs in Hungary’s private sector, 83 percent of students aged over 18 would chose a workplace that they know is inclusive. “It’s important for companies and business leaders to attend Budapest Pride in person. This is their issue too. By participating they’re sending a message to their current and future employees and standing up for everyone being judged solely on the basis of their actions and achievements,” said Melinda Miklós, CEO of WeAreOpen.

Organisers expect over 100 business leaders and numerous groups representing companies and organisations to participate in the Budapest Pride parade on Saturday. Business leaders, companies and organisations still have time to sign up on the nyitottakvagyunk.hu website. 

About WeAreOpen

The WeAreOpen community initiative was launched in the summer of 2013 by Prezi, espell and Google. WeAreOpen’s principal sponsor is Citi.

In the past four years, more than 1,000 companies, organisations and communities have joined WeAreOpen, including Hungarian businesses, brands with a high Hungarian and international profile, and civil organisations and communities. WeAreOpen will be participating in Budapest Pride for the fifth time. It has also launched more than 10 other campaigns, including in support of gender equality at the workplace and equal treatment of people with disabilities.

Those joining the WeAreOpen initiative hold the fundamental belief that everyone is to be judged solely on the basis of their actions and achievements, without regard to age, gender, gender identity, sexual orientation, national or ethnic identity and origin, political, religious or other views and physical or other abilities. They are convinced that being an inclusive company or organisation is not only right, but also makes good business sense.

 


Photos for use of WeAreOpen participating at previous Budapest Pride parades with companies and organisations are available on WeAreOpen’s Facebook page.

For more information now or during Budapest Pride, including information about the companies and organisations marching with the WeAreOpen float, please contact:

Melinda Miklós

melinda@nyitottakvagyunk.hu

+36204113784

July 2015: Growing numbers of companies and organisations support opennes at Budapest Pride

WeAreOpen: more than 100 companies and organisations, a “float concert” and the community’s live broadcast from the event

Budapest, 10.07.2015 – This year more than 100 companies and organisations will parade at Budapest Pride together with the We’re Open initiative to express their commitment to acceptance and openness. The founders of the initiative – Google, espell and Prezi – will share a float with several dozen enterprises and organisations, as well as a number of major companies including BP, GE, IBM, Microsoft, Morgan Stanley and Ustream. Several well-known musicians will show their solidarity with their love songs that they have rewritten as LGBTQ tracks. The Kistehén (Little Cow) band will perform on the float, and Péterfy Bori és a Pluto will publish the LGBTQ version of one of its songs. Thanks to the live broadcast, those who can’t be there in person can follow the event online. The members of We’re Open are companies, organisations and communities that regard openness as a fundamental value and believe that others should be judged solely on the basis of their actions and achievements, without regard to other characteristics.

This year more than 100 companies and organisations, together with a number of their employees, will parade together with the We’re Open float at Budapest Pride to celebrate acceptance and the world’s diversity. We’re Open looks forward to welcoming many first-time Priders – those who are participating in their first Pride this year.

As a new feature, musicians will show their commitment to acceptance by performing LGBTQ versions of their songs. The Kistehén (Little Cow) band will treat all those arriving at Budapest Pride to a mini concert at the We’re Open float, and will debut the hit that it has rewritten as an LGBTQ love song at the event. “Instead of prejudices, we need to strive for a free, open, curious and happiness-centred life,” says singer Bori Péterfy, explaining why her band rewrote its track “A nagy szívbűvülő” (“The great heart charmer”) as an LGBTQ love song. GypsyRobot will play on the We’re Open float during the parade, the LGBTQ version of one of The Biebers’ and PaDöDö’s love songs will be part of the DJ set as well.

On Saturday, 11 July, everyone can watch We’re Open’s live stream from Budapest Pride on nyitottakvagyunk.hu and YouTube from 15:30 onwards.

The solidarity shown by companies and organisations is highly topical given a Gemius study showing that in 52% of workers have encountered negative discrimination at the workplace in Hungary. That result is poor in European comparison; according to an international study, the Western European average is around 35%[1]. Roma and LGBTQ (lesbian, gay, bisexual, transsexual and queer) people are the groups most rejected at the workplace. Hungarians would least like to have them as colleagues, subordinates or managers. Yet the research also showed that 83% of students, i.e. the employees of the future, would like to work in an open, non-discriminative environment.

The We’re Open community initiative was founded by Prezi, espell and Google in summer 2013. Since then near 900 companies, organisations and communities have joined, including Hungarian enterprises, well known Hungarian and international brands and NGOs. This is the We’re Open initiative’s third year running at Budapest Pride.

The members of the We’re Open initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender identity, sexual orientation, national or ethnic origin, political convictions, religious or other beliefs, physical abilities, or other characteristics.

We’re Open has run a campaign for gender equality at the workplace – the members of the initiative made more than 100 public commitments to take steps to ensure that women and men enjoy equal opportunities at work. The community has expressed its commitment to diversity and acceptance at Budapest Pride and the Rehab Critical Mass parade. This year for Valentine’s Day musicians rewrote their tracks as LGBTQ love songs under the motto “Love is for everyone” to show their support for acceptance. And last spring We’re Open collected personal stories about openness and acceptance from celebrities, companies and Internet users as part of its video campaign under the slogan: “Being open is a good thing. Don’t listen to prejudice”.

At nyitottakvagyunk.hu everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture. Companies, organisations and communities can join We’re Open on the initiative’s website, and you can follow the initiative’s news on its Facebook page.

About the Gemius research

The research is representative of the online Hungarian community aged over 15. The sample size was 2500 people. The questionnaire survey was performed using the CAWI pop-up method between 20 and 27 July 2014.

The research was carried out by Gemius, a member of the We’re Open community, with the support of Index and Sanoma Media Budapest, which are also members of We’re Open.

 
[1]Kelly Services: Discrimination emerging in new forms in the global jobs market, 2006

May 2015: WeAreOpen @ Rehab Critical Mass

WeAreOpen joined Rehab Critical Mass, a parade that aims to celebrate the fact that “we’re all able in different ways”, and to raise awareness of the social exclusion of people living with disabilities. Below you can read the official press release of the organizers and here you can see photos that were shot at the parade.

Official press release of the Rehab Cricital Mass organizers:
 

Parade to call for an improvement in the quality of life of people living with disabilities
2nd Rehab Critical Mass – We’re all able in different ways

Those living with disabilities – people with impairments to their mobility, sight, hearing, speech or cognitive ability – and their friends, acquaintances and supporters will hold the second Rehab Critical Mass parade. The aim of the event is to celebrate the fact that “we’re all able in different ways”, and to raise awareness of the social exclusion of people living with disabilities and serious problems and failings that need to be tackled without delay. The participants will gather at 2 p.m. on Sunday, 17 May on Clark Ádám tér and then parade across Chain Bridge to Erzsébet tér at 3 p.m. Concerts and cultural and family entertainment will be put on at the venues. International companies and Hungarian businesses will take part in the event for the first time this year with the We’re Open initiative. For detailed information, please see the Facebook page of the event.

The initiative draws on recognition of the fact that people living with disabilities share the difficulty of asserting their interests. They lack equal opportunities to participate in day-to-day life, whether it be a question of studying, working or entertainment. Rehab Critical Mass is a grassroots event that sets out, among other things, to create a solidarity-based community that “able” members of society can also be part of, as an alternative to isolated, individual struggles. That can provide effective help to policy makers in creating a motivating environment and increasing social acceptance – with the involvement of those concerned.

Almost three thousand people celebrated and paraded cheerfully through the streets of the city centre at last year’s parade. So many people living with so many different kinds of disability had never gathered together in public before. The event succeeded in drawing attention to their social exclusion, and dialogue got underway with those concerned, their advocacy organisations and the social work profession. 

The participants (the organisers are expecting some 5000 people to attend) will gather at 2 p.m. on Sunday, 17 May 2015 on Clark Ádám tér for the 2nd Rehab Critical Mass and then parade across Chain Bridge together to Erzsébet tér at 3 p.m., where concerts and other entertainment will be put on. The performers will include Republic, Tilla, Dénes Pál, Söndörgő, Gentry Sultan, Bori Rutkai, Zoli Beck/30Y, Hősök, Eszterlánc, Kristóf Horváth “Actor Bob”, Imre Tunyogi, Nemadomfel and many more.

We’re all talented in something, regardless of whether we have a disability or not. By discovering the unique abilities of people living with disabilities (for instance, those with visual impairments have far more finely tuned hearing) we can personally experience the message behind the parade: “We’re all able in different ways”. The Rehab Critical Mass movement aims to integrate people living with disabilities into society and prevent them from being excluded.

The clips here and here provide insight into the everyday difficulties, struggles, desires and plans of people living with disabilities.

Internal companies and Hungarian businesses, including Prezi, espell, Google, Auchan, BP and IBM, will take part in the parade for the first time this year with the WeAreOpen initiative. They encourage other open companies to join the celebrations and raise awareness of the fact that “we’re all able in different ways”. By doing so they hope to inspire others too.

The organisers will provide marquees, barrier-free parking, barrier-free toilets and accompaniment for the duration of the event. The event itself and its communications will be barrier-free, child-friendly and family-friendly.

Those living with disabilities look forward to welcoming others in the same situation, as well as all those who would like to participate in order to draw the attention of policy makers to the serious problems faced by people living with disabilities.

All those who support the efforts of Rehab Critical Mass are also invited to sign the petition of the organisers.

February 2015: Valentine’s Day – Love is for everyone

A Valentine’s Day surprise from Hungarian musicians: “I’m in love with every man”, “Klára Szabó” and “Sorry (Dancing boy)”

Today reworked love songs will be aired for the first time on several radio stations and online

Budapest, 14.02.2015 A number of Hungarian musicians have surprised their fans with songs they have reworked according to the “Love is for everyone” theme – as a result, this year on Valentine’s Day, for the first time, several radio stations will play songs rewritten for gay and lesbian couples. The Biebers, in which Peti Puskás also sings, Pa-Dö-Dő, the Kistehén band and the singer Veronika Szász each decided to rework one of their love songs, so that those women whose heart’s desire is a woman and those men who are in love with a man can find a fitting song for Valentine’s Day. The results are the songs now titled “I’m in love with every man”, “Klára Szabó” and “Sorry (dancing boy)”, as well as a reworked folk song. The songs will be aired for the first time on various radio stations, the YouTube channels of the musicians and within a few days on Spotify. With this gesture the musicians aim to encourage people to judge one another based only on their actions, without regard to their sex, gender identity, sexual orientation, religious beliefs, ethnic background or any other characteristics.

The Biebers believes that it has a duty to stand up for openness and everyone being judged by their actions, rather than other characteristics. “Equality is our form of rebellion. I think it’s important for bands not just to tackle classic pop themes, but also to react to social issues. It’s our obligation do this,” said the members of the band, explaining why they have rewritten their popular love song “Sorry” as “Sorry (dancing boy)”. Fans will have to wait until next week for the reworked version.

Pa-Dö-Dő also believes that fame comes with responsibility and would like its message about being open to one another and the world to reach even more people through the band’s music: “Everyone wants to live freely. That’s why it’s important to be open and support all such initiatives as this one. We think it’s also the duty of those who get a little more attention. We’re popular perhaps, or at least well-known, and we hope people will listen to what we say,” said Pa-Dö-Dő, explaining why the band joined the campaign and renamed its song titled “János Szabó” as “Klára Szabó”.

The musicians selected one of their popular love songs, changed the person that the song is addressed to and rerecorded the song. That means this Valentine’s Day every couple can find a song that really suits them.

Several radio stations have decided to include the songs in their Valentine’s Day playlist.

The project is the brainchild of DDB creative agency, which joined WeAreOpen initiative, which now has more than 800 members. The agency would like to inspire people to judge others by their actions and achievements, rather than any other characteristics, through the project.

“I don’t know whether I’m open or not. There are situations when I’m not at all, but other times I am. I would say that I try to be open. But freedom is essential for me and a very important part of my life. It would be good if everyone could experience it,” said László Kollár-Klemencz, lead singer and songwriter of the Kistehén band, talking about his own experiences of openness and explaining why he rewrote the band’s song “I’m in love with every woman”  as “I’m in love with every man”.

Singer Veronika Szász explains that it is simply easier to be open to one another and the world, and not to listen to prejudices. “I’m open because I would find it hard not to be. I think it’s much simpler this way. If you aren’t open, then you constantly have to pass judgement, and virtually nobody has the experience necessary to make such judgements. So I’m open-minded, because it’s an easier way to live,” she said after recording the reworked folk song.

“We joined the WeAreOpen initiative a year ago, and since then we’ve been thinking about how to play a part in achieving the common goals of the initiative. This project is very close to our hearts, because we believe it can inspire lots of people to be open. We know from experience how much more exciting it is to work and live like this,” said Péter Tordai, creative director of the DDB advertising agency, speaking about the background to the campaign.

“We’re delighted that the WeAreOpen initiative has inspired more than 800 companies, communities and many more people through their day-to-day work and such campaigns to be open to one another and the world. We wish happy Valentine’s Day to absolutely everyone,” said Google, espell and Prezi, the founders of the WeAreOpen initiative.

The songs that have been reworked according to the theme of “Love is for everyone” can be heard on the radio stations that have joined the campaign, the website and YouTube channel of the We’re Open initiative, the YouTube channels of the musicians, and from next week on Spotify.

 


 

About the WeAreOpen initiative

The WeAreOpen  community initiative was set up by Google, espell and Prezi in summer 2013.  The members of the initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender identity, sexual orientation, national or ethnic background, political convictions, religious or other beliefs, physical abilities, or other characteristics. More than 800 companies, organisations and communities have since joined the initiative, including well-known international brands, Hungarian companies, sole traders, NGOs and communities.

You can read more about We’re Open’s campaigns so far, such as its initiative aimed at gender equality at the workplace or its video campaign presenting numerous facets of openness, on the website of the initiative. Companies, organisations and communities can join the initiative at any time. At  nyitottakvagyunk.hu everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture.

July 2014: More than 100 companies and organisations plan to join the WeAreOpen float

100 companies+ and organisations will join the WeAreOpen float: Stream it on YouTube

Budapest Pride live on YouTube

More than 100 companies and organisations plan to join the WeAreOpen float

Budapest, 05.07.2014 – The Budapest Pride parade will be screened live on the YouTube channel of the WeAreOpen community initiative this afternoon. More than 100 companies and organisations are planning to join the WeAreOpen float at Budapest Pride. Companies, organisations and communities that regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics will celebrate the world’s diversity at Budapest Pride today.

Numerous companies and organisations, including Prezi, espell and Google, the organisers of the community initiative, will have a joint float at this year’s Budapest Pride too. First-time Priders, as well as companies, organisations and communities with a tradition of participating in Pride and all other supporters are invited to join the We’re Open float. Last year’s crowd and festival atmosphere were a sure sign that this year’s Budapest Pride will prove even more popular. WeAreOpen also looks forward to welcoming many first-time Priders – people who have previously not participated in the parade.

You can join the WeAreOpen initiative, which currently has a membership of nearly 700 companies, organisations and communities, on the nyitottakvagyunk.hu website. We welcome all those companies, organisations and communities that regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics.

 

LIVE: From Budapest Pride – you can embed the video from YouTube

LIVE FROM BUDAPEST PRIDE #WEAREOPEN