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2017 July: For the first time, 100 business leaders will march together at Budapest Pride

Budapest, 07.07.2017 – On the initiative of WeAreOpen, this year for the first time some 100 business leaders will march together at Budapest Pride. Many of them will lead groups of several dozen colleagues at the parade. In solidarity with their current and future employees, they are standing up for everyone being judged solely on the basis of their actions and achievements, without regard for any other characteristics. They include the heads of high-profile international brands and Hungarian businesses. The initiative is particularly topical given that, while there are 43,000 unfilled jobs in Hungary’s private sector, international research shows that inclusive companies are more successful and the people working there are more satisfied. Eighty-three percent of students would choose an inclusive workplace. 

By signing up to attend the event, some 100 Hungarian business leaders have expressed their agreement with the following statement: “As a business leader I’ll participate in Budapest Pride. People would like to work for companies where they can be sure, the only thing that matters is their performance, regardless of their gender identity, of their ethnicity or of who they love. As a leader I consider it as an important and responsible act to stand for this value and for our current and future employees. An open workplace is good for the employees, means competitive advantage for the business actors, is the key for better performance and for hiring and retaining colleagues.” The parade will be attended by the heads of the Hungarian offices of well-known international companies, including the founders of WeAreOpen – Prezi, espell and Google – and the CEOs and chairs of Citi, BlackRock, BP, Diageo, Eaton, GE, IBM, Morgan Stanley, Nielsen, Procter & Gamble, and Vodafone. The heads of several dozen Hungarian companies have also signed up to march together with the WeAreOpen float, including research company leaders, communications and advertising experts, coworking office founders, media company leaders, prop makers, architects, web developers, café owners, and startup developers and managers.

Over 1,000 companies and organisations in Hungary are convinced that judging people solely on the basis of their actions and achievements is not only right, but also makes good business sense. The latter point is backed up by numerous international studies. For example, in an international survey of 100 leaders, 89 percent of respondents said that the more inclusive a workplace is, the more satisfied employees are and the better they work together.

One in two employees has encountered negative discrimination at the workplace in Hungary. After people of Roma ethnicity, members of the LGBTQ community face the greatest workplace prejudice in Hungary. Approximately 70% of staff would not like to have a lesbian or gay boss. The next generation, however, thinks differently. According to the 2017 figures of the Hungarian Central Statistical Office, while there are 43,000 unfilled jobs in Hungary’s private sector, 83 percent of students aged over 18 would chose a workplace that they know is inclusive. “It’s important for companies and business leaders to attend Budapest Pride in person. This is their issue too. By participating they’re sending a message to their current and future employees and standing up for everyone being judged solely on the basis of their actions and achievements,” said Melinda Miklós, CEO of WeAreOpen.

Organisers expect over 100 business leaders and numerous groups representing companies and organisations to participate in the Budapest Pride parade on Saturday. Business leaders, companies and organisations still have time to sign up on the nyitottakvagyunk.hu website. 

About WeAreOpen

The WeAreOpen community initiative was launched in the summer of 2013 by Prezi, espell and Google. WeAreOpen’s principal sponsor is Citi.

In the past four years, more than 1,000 companies, organisations and communities have joined WeAreOpen, including Hungarian businesses, brands with a high Hungarian and international profile, and civil organisations and communities. WeAreOpen will be participating in Budapest Pride for the fifth time. It has also launched more than 10 other campaigns, including in support of gender equality at the workplace and equal treatment of people with disabilities.

Those joining the WeAreOpen initiative hold the fundamental belief that everyone is to be judged solely on the basis of their actions and achievements, without regard to age, gender, gender identity, sexual orientation, national or ethnic identity and origin, political, religious or other views and physical or other abilities. They are convinced that being an inclusive company or organisation is not only right, but also makes good business sense.

 


Photos for use of WeAreOpen participating at previous Budapest Pride parades with companies and organisations are available on WeAreOpen’s Facebook page.

For more information now or during Budapest Pride, including information about the companies and organisations marching with the WeAreOpen float, please contact:

Melinda Miklós

melinda@nyitottakvagyunk.hu

+36204113784

July 2014: Survey about the openness of Hungarian workplaces by Gemius Hungary

Have you ever been discriminated against at the workplace?
Study on openness at Hungarian workplaces, the groups most rejected by colleagues, and employee happiness

Budapest, 04.07.2014 — 83% of future employees, namely pupils and students, would like to work at a place where there is no negative discrimination. By contrast, more than half of Hungarian employees have already encountered negative discrimination, according to a study by Gemius [1]. Only Roma people are less accepted by colleagues than LGBTQ people. The research also revealed that being open makes business sense for companies, since employees who work at open-minded companies where others are only judged on the basis of their actions and achievements are happier and more committed. More than 700 companies, organisations and communities have joined the We’re Open initiative over the last year, which was set up for communities that regard openness as a fundamental value. The initiative will have a joint float at this year’s Budapest Pride too and invites everyone to join it.

One in two employees has encountered workplace discrimination
According to the research, which is representative of the online Hungarian community aged over 15, 52% of employees reported that they had encountered negative discrimination at the workplace, and of these one in two had personally experienced negative discrimination. The 52% figure is very high in European comparison; according to an international study [2] , the Western European average is around 35%.

A third of employers are not open-minded
While the vast majority of future employees, namely current pupils and students, said that they would prefer to work at an open workplace, according to current employees that is not true of a third of employers. 83% of pupils and students said that they would like to work at a workplace where it is regarded as a fundamental corporate value that employees and partners are judged solely on the basis of their actions and their work performance, and without regard to their age, sex, gender, sexual orientation, national or ethnic background, political convictions, religious or other beliefs, physical abilities, or other characteristics.

Roma and LGBTQ people are the groups most rejected by colleagues
The research also looked at the extent to which employees are accepting of one another at the workplace. The groups most rejected by their own colleagues are Roma and LGBTQ people (according to international research, the latter make up 5 to 8% of society) by a clear margin. Employees would least like to have members of these two groups as colleagues, subordinates or managers. More than two-thirds of employees (69%) said they would not accept an LGBTQ person as their manager. Even fewer employees (24%) would accept a Roma person as their manager. More than half of employees would not want to be the manager of a LGBTQ (56%) or Roma employee (54%). 

Being open makes business sense for employers
The research also revealed that being open makes business sense for companies and organisations. Those respondents who thought that their employer regards it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics were happier at their workplace and more committed.

Companies and organisations are standing up for openness with a float at Budapest Pride
As part of the We’re Open initiative set up for companies, organisations and communities that regard openness as a fundamental value, numerous companies and organisations, including Prezi, espell and Google, the organisers of the community initiative, and Gemius, which performed the research, will have a joint float at this year’s Budapest Pride too. First-time Priders, as well as companies, organisations and communities with a tradition of participating in Pride and all other supporters are invited to join the We’re Open float Last year’s crowd and festival atmosphere were a sure sign that this year’s Budapest Pride will prove even more popular. We’re Open also looks forward to welcoming many first-time Priders – people who have previously not participated in the parade. You can join the We’re Open initiative, which currently has a membership of nearly 700 companies, organisations and communities, on the nyitottakvagyunk.hu website. We welcome all those companies, organisations and communities that regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics.

About the research
The research is representative of the online Hungarian community aged over 15. The sample size was 2,500 people. The questionnaire survey was performed using the CAWI pop-up method between 20 and 27 July. The research was carried out by Gemius, a member of the We’re Open community, with the support of Index and Sanoma Media Budapest, which are also members of We’re Open.

 

PREZI REPORT OF THE SURVEY

 


[1] The research is representative of the online Hungarian community aged over 15.
[2]Kelly Services: Discrimination emerging in new forms in the global jobs market, 2006