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2014: Companies and organisations at Budapest Pride — WeAreOpen will enter a float again this year

Companies and organisations at Budapest Pride — WeAreOpen will enter a float again this year

First-time Priders, as well as companies, organisations, communities and supporters with a tradition of participating in Pride are welcome to join the WeAreOpen float

Budapest, 26/06/2014 – Just as they did last year, numerous companies and organisations, including Prezi, espell and Google, the founders of the WeAreOpen community initiative, will have a joint float at this year’s Budapest Pride. First-time Priders, as well as companies, organisations and communities with a tradition of participating in Pride and all other supporters are welcome to join the We’re Open float Last year’s crowd and festival atmosphere were a sure sign that this year’s Budapest Pride will prove even more popular. Many first-time Priders – people who have previously not participated in the parade – are also expected to attend. You can join the WeAreOpen initiative, which currently has a membership of nearly 700 companies, organisations and communities, on the nyitottakvagyunk.hu website. We welcome all those companies, organisations and communities that regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to other characteristics.

In the past year, nearly 700 companies, organisations and communities have joined the We’re Open initiative, which was launched in Hungary by espell, Google and Prezi a year ago to promote openness. In the weeks following its launch alone, it was joined by 400 hundred companies, organisations and communities, who entered a float in Budapest Pride. In addition, this spring saw the launch of a social media video campaign with the slogan “Being open is a good thing. Don’t succumb to prejudice”. Companies, organisations, celebrities and Internet users took a stand against prejudice, including towards the Roma, Jews and people with disabilities, by telling their stories in video messages. The videos posted on YouTube were viewed more than 200,000 times within just two weeks.

“Last summer we launched the We’re Open initiative because not only do we believe that being open is the right thing to do, we know from experience that it makes business sense. We know that there are lots of you out there who share our values. We think it’s important to demonstrate our openness and inspire others to do the same,” underlined the representatives of Prezi, espell and Google, the founders of WeAreOpen. “We know from experience that our openness – to new ideas, innovative solutions, to one another and to the world – is one of the keys to our success. Pride is a celebration of diversity all over the world. We believe it’s not enough to accept diversity; we also need to support and celebrate it, because of the benefits it brings. That’s why it’s natural for us to be present at Pride both in Hungary and abroad.”

Since last year the number of members of We’re Open has almost doubled. That, together with last year’s crowd and festival atmosphere, is a sure sign that this year’s Budapest Pride will prove even more popular. “We look forward to welcoming lots of first-time Priders – people who have previously not participated in the parade,” said Miklós Bán, CEO of espell, one of the founding companies of We’re Open.

“The companies and organisations of the WeAreOpen community played an important part in the success of the Budapest Pride parade in 2013. Since we know that LMBTQ people are regularly discriminated against in day-to-day situations, including at the workplace, we believe it’s very important for employers and employees to express their commitment to diversity, acceptance and solidarity. That’s why we’re glad the momentum hasn’t let up and We’re Open will celebrate again with us this year, on 5 July,” said Dominika Milanovich, spokeswoman for Budapest Pride.

The members of the We’re Open community initiative regard it as a fundamental value that others are judged solely on the basis of their actions and achievements, without regard to their age, sex, gender, sexual orientation, national or ethnic background, political convictions, religious or other beliefs, physical abilities, or other characteristics.

Members of the community include world-renowned Hungarian start-ups, big-name international companies, Hungarian press outlets, bloggers, festivals, higher education institutions, all kinds of companies from big to small, associations, foundations including human rights organisations, an organisation for the promotion of Roma culture, a foundation encouraging disabled people to engage in sport, a foundation helping homeless people and many more organisations, foundations and communities working for many different causes.

At nyitottakvagyunk.hu everyone can make a commitment to openness, which the founders of the initiative believe is a simple, but important gesture. Please send an email to info@nyitottakvagyunk.hu if you would like to attend Budapest Pride as part of the WeAreOpen community. You can find out what’s new in the WeAreOpen community on its Facebook and Google+ pages.